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Lon Rosen Returns to Lakers as New President


Author: The Daily News Now! March 12, 2026 Duration: 1:21
Podcast episode
Lon Rosen Returns to Lakers as New President
Los Angeles Lakers News Today | 2 Min News | The Daily News Now!

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Lon Rosen, a former Lakers intern turned Dodgers executive, returns as the new president of business operations for the Lakers. With a background in promotions and marketing, Rosen aims to maintain the Lakers status as a top sports brand. He clarifies that Magic Johnson will remain involved but not in a day-to-day capacity.

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