Indonesia | NIHI Sumba

Indonesia | NIHI Sumba

Author: Sarah Groen April 30, 2025 Duration: 40:41

Today, we're headed deep off the beaten path to a forgotten island in Indonesia called Sumba. While it's twice as large as Bali and has only 700,000 inhabitants - Sumba has barely any tourism to the island. 

If it's starting to sound TOO remote, don't worry because we uncovered a luxury gem, or as our guest, James McBride, would call it - geographically opulent. 

James is the CEO of NIHI Sumba, a gorgeous property on a beautiful swath of beach. But the big draw here is the experiences - from world class surfing, to free diving, to spending special moments with the property's famous horses. 

James and I talk about the culture of the island which has persisted for thousands of years, the stunning landscape, and how NIHI's philosophy of organic growth has led to this one of a kind experience. 

So, sit back, relax, and enjoy this interesting episode of Luxury Travel Insider. 

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Sarah Groen hosts Luxury Travel Insider, a podcast that moves beyond glossy brochures to explore the intricate world of high-end journeys through the people who craft them. Each episode is a conversation with a pivotal figure, from a veteran like Ashford Castle's Robert Bowe, with over three decades dedicated to guest experience, to conservation leaders at remote safari lodges and the proprietors of legendary hotels. These discussions reveal the unseen effort, deep cultural knowledge, and thoughtful philosophy that define true luxury on the road. Rather than just listing destinations, the podcast uncovers the stories behind impeccable service, sustainable practices, and those perfectly curated moments that transform a simple trip into a lasting memory. Tuning in feels like gaining access to a private club where the talk is always about the art of travel itself. You’ll hear firsthand accounts of what it takes to create exceptional experiences, the balance between opulence and authenticity, and the evolving definition of luxury in different corners of the globe. It’s for those who see travel as a deeper pursuit, interested in the craftsmanship behind the curtain as much as the destination on the itinerary.
Author: Language: English Episodes: 100

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