27. Growing 4 Manufacturing Brands at Once with Sue Nordman from Obsidian Manufacturing

27. Growing 4 Manufacturing Brands at Once with Sue Nordman from Obsidian Manufacturing

Author: Paul Van Metre May 3, 2023 Duration: 56:41

27. Growing 4 Manufacturing Brands at Once with Sue Nordman from Obsidian Manufacturing

Sue is the CEO of Obsidian Manufacturing and presides over 4 brands, the oldest of which has over 100 years of history!  Sue shares how this 3rd generation family business has been able to grow these diverse brands for many years by focusing on marketing, people, culture, values, and much more. It was a great conversation that I know you'll find great takeaways from that can apply to your own business.

About Obsidian Manufacturing:
Obsidian Manufacturing Industries, Inc. is a SBA certified woman-led small business that offers a diversified selection of manufacturing products and services with its brands. Their price competitive solutions are appealing to our customer's industrial needs, whether it is workholding, material handling, precision rotary surface grinder applications or OEM equipment repairs and spare parts. 

Follow Sue and Obsidian Manufacturing on social media:
Personal LI: /suenordman
Company LI: /obsidianmfg
Website: www.obsidianmfg.com


Paul Van Metre hosts Machine Shop Mastery, a conversation grounded in the real-world challenges and triumphs of running a precision manufacturing business. This isn't about abstract theory; it's a deep dive into the shop floor, focusing on the practical strategies that turn a technical skill into a sustainable and growing enterprise. Each episode pulls back the curtain on the operational, financial, and personal leadership aspects that define a successful shop, moving beyond the blueprints to talk about building a resilient business. You'll hear candid discussions about navigating client relationships, managing cash flow, investing in the right equipment, and developing a team that can execute complex work. The podcast aims to underscore the critical role these businesses play as community anchors and economic engines, often overlooked in broader industry talks. For current shop owners, the insights offer a path to refine their operations and boost profitability. For aspiring entrepreneurs with a passion for machining, these conversations provide a clear-eyed look at what it truly takes to launch and scale. Tune in for straightforward advice and stories that connect the craft of machining with the art of building a lasting legacy.
Author: Language: en-us Episodes: 100

Machine Shop Mastery
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