How Twitch is Making Musicians Thousands of Dollars

How Twitch is Making Musicians Thousands of Dollars

Author: Full Circle Music: A Nashville Recording Studio & Online Music Education Academy April 20, 2020 Duration: 46:32

Karen Allen is the creator of Twitch For Musicians, a book and online course that teaches artists how to grow their fanbase and earn revenue by live streaming on Twitch, a platform that is still new to the music world. 


Karen tells us about her journey of discovering Twitch for herself as a musician, to then teaching other musicians about the unique platform. While Twitch is mainly used by gamers, Karen describes the platform as community-based live streaming, and she has found that it creates a perfect opportunity for musicians to have a strong, supportive community of fans that are in it for the long haul.

 

“It’s a hangout with fans. Think of it like you’re having friends over to your home studio to have beers and play music”


She also dives into the monetization opportunities on Twitch, how musicians get discovered on Twitch, and how to network through this platform that is still very new to the music world. 

Karen Allen has written a book and has created a course, both titled Twitch for Musicians, filled with all of her knowledge and wisdom regarding being a musician on Twitch, be sure to check it out below!

 

Check out her book Twitch for Musicians HERE:

fullcirclemusic.com/twitchbook

Use the code FCM20 to get 20% off the book or a one-on-one session with Karen herself!

Get her course Twitch for Musicians for 20% off HERE:

fullcirclemusic.com/twitchcourse

 

Give Karen a follow on social media:

Twitter: @twitchformusic

Insta: @twitchformusic

Facebook: @twitchformusicians


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Behind every song on the radio, there's a story of hustle, craft, and sometimes, sheer luck. Made It In Music: Interviews With Artists, Songwriters, And Music Industry Pros pulls back the curtain on those stories, moving past the glamour to find the real work. Hosts Seth Mosley and X O'Connor, from the Full Circle Music studio and academy, sit down with the people who have not only reached the top but have built a lasting place there. Their guests are Grammy-winning artists, hit songwriters, and seasoned executives-the ones who know what it takes to navigate the complexities of a music career over the long haul. In each conversation, you'll hear the unvarnished details: how a breakthrough actually happened, the collaborations that fell apart or soared, and the practical decisions behind sustaining a life in this business. This isn't about vague inspiration; it's a deep dive into the specific strategies, creative processes, and personal resilience required. Whether you're an aspiring artist, a behind-the-scenes professional, or simply fascinated by the mechanics of the music world, this podcast offers a rare, grounded perspective from those who've truly been there. Tune in for honest talks that aim to provide a clearer map, helping you understand not just how to get your start, but how to build something that lasts.
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