Mastering Email Marketing for your Fashion Brand

Mastering Email Marketing for your Fashion Brand

Author: Jasmine Rennie May 23, 2025 Duration: 58:22

In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies.


00:00 Introduction to Email Marketing

00:49 Meet Naomi Davis: Digital Marketing Expert

02:36 The Importance of Email Marketing

05:24 Getting Started with Email Marketing Platforms

13:35 Advanced Email Marketing Strategies

20:11 Personalization and Segmentation in Emails

24:38 Crafting Effective Email Subject Lines

27:36 The Golden Bachelor Clickbait

28:20 Balancing Mission and Sales in Emails

29:56 Content Pillars for Sustainable Brands

32:03 Effective Email Automations

35:26 Crafting a Welcome Series

37:24 Abandoned Cart Strategies

40:29 Email Cadence and Consistency

44:02 Re-engaging a Stale Email List

46:34 Growing Your Email List

50:50 The Role of SMS Marketing

54:01 Working with an Email Marketing Agency

55:55 Final Tips and Encouragement


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Jasmine Rennie, a fashion CEO recognized by Forbes, hosts Make Good Fashion: A Fashion Business Podcast. Here, the conversation moves beyond seasonal trends to focus on the real architecture of building a brand. Each episode pulls back the curtain on the operational and creative decisions that define success in a competitive landscape. You'll hear candid discussions with designers, supply chain experts, and brand strategists who share not just their triumphs, but the tangible lessons learned from setbacks. This isn't about abstract inspiration; it's a practical dialogue for anyone determined to launch or scale a venture that marries aesthetic vision with ethical and commercial viability. The podcast serves as a grounded resource, dissecting topics from sustainable material sourcing and ethical production to effective marketing and financial planning specifically for the fashion sector. Listening feels like gaining a trusted advisor, one who understands that a beautiful product is only the beginning. Jasmine's perspective ensures every conversation is rooted in the reality of running a business, offering actionable insights for entrepreneurs who believe fashion can be a force for good. Tune in for a clear-eyed look at what it truly takes to create a meaningful and lasting label in today's world.
Author: Language: English Episodes: 44

Make Good Fashion: A Fashion Business Podcast
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