Why Getting Into Retail Stores Isn’t as Hard as You Think — And Why Your Brand Needs It

Why Getting Into Retail Stores Isn’t as Hard as You Think — And Why Your Brand Needs It

Author: Jasmine Rennie January 17, 2025 Duration: 14:20

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess


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🔗Beginner's Guide to Get Your Fashion Brand Into Retail Stores: https://makegoodfashion.com/retailguide

🔗Faire Wholesale Marketplace: https://www.faire.com/apply/r/h9uqupvraq

🔗Line Sheet Template: https://www.makegoodfashion.com/shop

🔗Free Pitch Template: https://www.makegoodfashion.com/pitch


In this episode of the Make Good Fashion Podcast, I’m diving into why getting your fashion brand into retail stores is more achievable than you might think—and why it’s crucial for your brand’s growth. I’ll share my personal journey of transitioning from direct-to-consumer to wholesale, highlighting how diversifying sales channels can make a big difference.


I’ll walk you through practical steps to get started with retail placements, like creating a polished line sheet, researching the right stores for your brand, and using online wholesale marketplaces. I’ll also explain why starting small with local boutiques can pave the way for breaking into larger retailers and why keeping a strong digital presence is just as important.


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Jasmine Rennie, a fashion CEO recognized by Forbes, hosts Make Good Fashion: A Fashion Business Podcast. Here, the conversation moves beyond seasonal trends to focus on the real architecture of building a brand. Each episode pulls back the curtain on the operational and creative decisions that define success in a competitive landscape. You'll hear candid discussions with designers, supply chain experts, and brand strategists who share not just their triumphs, but the tangible lessons learned from setbacks. This isn't about abstract inspiration; it's a practical dialogue for anyone determined to launch or scale a venture that marries aesthetic vision with ethical and commercial viability. The podcast serves as a grounded resource, dissecting topics from sustainable material sourcing and ethical production to effective marketing and financial planning specifically for the fashion sector. Listening feels like gaining a trusted advisor, one who understands that a beautiful product is only the beginning. Jasmine's perspective ensures every conversation is rooted in the reality of running a business, offering actionable insights for entrepreneurs who believe fashion can be a force for good. Tune in for a clear-eyed look at what it truly takes to create a meaningful and lasting label in today's world.
Author: Language: English Episodes: 44

Make Good Fashion: A Fashion Business Podcast
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