Decoding Media with Peter Kafka - [Making Media, EP.57]

Decoding Media with Peter Kafka - [Making Media, EP.57]

Author: Colossus | Investing & Business Podcasts February 22, 2024 Duration: 46:30
Our guest today is Peter Kafka. If you've listened to media podcasts, you've likely listened to Peter's Recode Media. It has been a fixture in the industry for years. Peter recently announced he's going back to Business Insider, which is notable because he was the first hire way back when it was known as Silicon Valley Insider in 2007.  Given Peter has seen a few cycles, we tried to key in on what is actually new versus what is cyclical. It was a treat to pepper him with questions on media. Please enjoy this conversation with Peter Kafka. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes  (00:00:00) Welcome to Making Media  (00:02:24) First Question - Perspective on Media Companies Today (00:04:02) Challenges in Local News Business Models (00:07:05) The Impact of Netflix on the Media Industry (00:10:20) The Influence of YouTube on Media Consumption (00:14:11) The Shift in Media Business Models (00:17:56) The Success of The New York Times' Subscription Model (00:21:54) The Impact of AI and VR on Media (00:27:20) The Disconnect Between Media Perception and Reality (00:30:31) The Evolution of Podcasting and Its Impact on Media (00:35:03) Reflections on Interviewing Techniques and Challenges (00:39:55) The Future of Podcasting and Media Consumption (00:42:30) Debrief

Matt Reustle and Dom Cooke have spent years analyzing companies as investors, but found themselves drawn into a new, messy, and fascinating world: building a media company from the ground up. Their Making Media podcast, from Colossus | Investing & Business Podcasts, is the raw audio journal of that transition. Instead of theory, you get the real-time experiments, stumbles, and occasional breakthroughs of two practitioners who are actively trying to construct something lasting. Each conversation pulls back the curtain with seasoned media operators who have navigated these waters, offering hard-won tactical advice rarely shared publicly. Between these interviews, Matt and Dom hold themselves accountable, documenting the progress of their own ventures and breaking down the books, articles, and interviews that shape their thinking. The underlying mission gives this business and entrepreneurship podcast its pulse: a genuine fight to create substantive, long-form content in an economy increasingly optimized for fleeting clicks. For anyone curious about the operational realities of publishing, audience building, and sustainable creation, this series feels like getting a direct feed from the workshop floor, where ideas are forged into tangible assets.
Author: Language: English Episodes: 65

Making Media
Podcast Episodes
Sean Griffey - Big Bucks in Narrow Niches - [Making Media, EP.02] [not-audio_url] [/not-audio_url]

Duration: 55:19
For this episode of Making Media, Dom and I sit down with Sean Griffey, CEO and Co-Founder of Industry Dive. When I first heard Sean talk about B2B media and his strategy for building Industry Dive, I needed to hear more…
The Origin Story - Making Media - EP.00 [not-audio_url] [/not-audio_url]

Duration: 5:52
Welcome to Making Media, where Colossus colleagues Matt Reustle and Dom Cooke will talk to the best media operators, document their own media-building efforts, and dissect their favorite business content in preposterous…