Inside Architectural Digest with Amy Astley - [Making Media, EP.45]

Inside Architectural Digest with Amy Astley - [Making Media, EP.45]

Author: Colossus | Investing & Business Podcasts November 13, 2023 Duration: 56:39
Making Media
BusinessEntrepreneurship
Our guest today is Amy Astley, global editorial director and editor-in-chief of the Iconic Architectural Digest. It's rare to find a brand like AD that has a hundred-year-old history and effectively balances that rich heritage while still being the pulse of the market. Amy talks about the cultural currency that exists with the AD magazine and what that represents to the people featured inside. We also dive into how the business model has shifted since Amy stepped in, the idea of being multimedia, and what it means to expand internationally and into B2B markets. Please enjoy this conversation with Amy Astley of Architectural Digest. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Show Notes  (00:03:01) - (First question) Managing a design brand like Architectural Digest (00:04:47) - The essence of timeless design (00:07:41) - Architectural Digest's engagement with emerging trends (00:09:39) - Balancing creativity with business demands (00:13:08) - Comparing magazine publishing to social media content (00:18:43) - Preserving brand identity across new media platforms (00:26:27) - Expanding into the business-to-business space (00:31:39) - Ensuring quality in global market ventures (00:35:46) - Insights gained from Anna Wintour's mentorship (00:39:15) - Key figures who have shaped her career trajectory (00:41:58) - Mastering the art of declining

Matt Reustle and Dom Cooke have spent years analyzing companies as investors, but found themselves drawn into a new, messy, and fascinating world: building a media company from the ground up. Their Making Media podcast, from Colossus | Investing & Business Podcasts, is the raw audio journal of that transition. Instead of theory, you get the real-time experiments, stumbles, and occasional breakthroughs of two practitioners who are actively trying to construct something lasting. Each conversation pulls back the curtain with seasoned media operators who have navigated these waters, offering hard-won tactical advice rarely shared publicly. Between these interviews, Matt and Dom hold themselves accountable, documenting the progress of their own ventures and breaking down the books, articles, and interviews that shape their thinking. The underlying mission gives this business and entrepreneurship podcast its pulse: a genuine fight to create substantive, long-form content in an economy increasingly optimized for fleeting clicks. For anyone curious about the operational realities of publishing, audience building, and sustainable creation, this series feels like getting a direct feed from the workshop floor, where ideas are forged into tangible assets.
Author: Language: English Episodes: 65

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Making Media
Podcast Episodes
Sean Griffey - Big Bucks in Narrow Niches - [Making Media, EP.02] [not-audio_url] [/not-audio_url]

Duration: 55:19
For this episode of Making Media, Dom and I sit down with Sean Griffey, CEO and Co-Founder of Industry Dive. When I first heard Sean talk about B2B media and his strategy for building Industry Dive, I needed to hear more…
The Origin Story - Making Media - EP.00 [not-audio_url] [/not-audio_url]

Duration: 5:52
Welcome to Making Media, where Colossus colleagues Matt Reustle and Dom Cooke will talk to the best media operators, document their own media-building efforts, and dissect their favorite business content in preposterous…

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