Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]

Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]

Author: Colossus | Investing & Business Podcasts July 18, 2024 Duration: 59:05
Making Media
BusinessEntrepreneurship
Our guest today is Matthew Sherry, co-founder and CEO of Platform Media. Founded in 2021, the business is home to some of the UK’s biggest podcasts and was acquired earlier this year for an eight-figure sum. The business was founded to solve the two biggest problems in podcasting: distribution and monetization. Through a savvy social strategy and bespoke partnerships, it has found unique solutions to both of those issues. We get into all the details of how they’ve managed to crack the code, where inspiration for the business came from, and what’s next after the capital injection from their recent acquisition. Please enjoy this conversation with Matthew Sherry.  For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Making Media (00:01:44) The Genesis of Platform Media (00:04:26) Innovative Podcast Strategies (00:05:22) Monetization and Marketing Tactics (00:06:06) The Good, The Bad, and The Rugby Success Story (00:07:24) Expanding Beyond Podcasts (00:10:33) Challenges and Future Plans (00:13:48) Social Amplification and Content Distribution (00:15:40) Revenue Models and Commercial Strategies (00:21:02) Adapting to Market Changes (00:30:52) Exploring Partner Deals and Opportunities (00:32:59) Benefits of Partnering with Big Companies (00:35:20) Engaging Talent for Successful Partnerships (00:37:43) Challenges and Success in Branded Content (00:41:09) The Big Announcement: Business Acquisition (00:45:16) Looking to the US Market for Inspiration (00:48:36) Debrief

Matt Reustle and Dom Cooke have spent years analyzing companies as investors, but found themselves drawn into a new, messy, and fascinating world: building a media company from the ground up. Their Making Media podcast, from Colossus | Investing & Business Podcasts, is the raw audio journal of that transition. Instead of theory, you get the real-time experiments, stumbles, and occasional breakthroughs of two practitioners who are actively trying to construct something lasting. Each conversation pulls back the curtain with seasoned media operators who have navigated these waters, offering hard-won tactical advice rarely shared publicly. Between these interviews, Matt and Dom hold themselves accountable, documenting the progress of their own ventures and breaking down the books, articles, and interviews that shape their thinking. The underlying mission gives this business and entrepreneurship podcast its pulse: a genuine fight to create substantive, long-form content in an economy increasingly optimized for fleeting clicks. For anyone curious about the operational realities of publishing, audience building, and sustainable creation, this series feels like getting a direct feed from the workshop floor, where ideas are forged into tangible assets.
Author: Language: English Episodes: 65

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Making Media
Podcast Episodes
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