Digital First, Physical Second: Wayfair’s Fiona Tan

Digital First, Physical Second: Wayfair’s Fiona Tan

Author: MIT Sloan Management Review November 8, 2022 Duration: 23:16
With a background in building enterprise platforms for organizations, including Oracle and Walmart, Wayfair CTO Fiona Tan oversees all of the technology initiatives for the Boston-based e-commerce company. As the home furnishings retailer begins to open brick-and-mortar stores, it’s taking lessons learned from the digital space to inform how it markets its home products to customers in physical locations. On this episode, Fiona joins Sam and Shervin to discuss how artificial intelligence fuels nearly everything the retailer does, from ad purchasing to product pricing, and where human decision makers fit in. She also describes how AI enables Wayfair’s marketing automation technology, as well as some innovative new programs underway to help customers experience the company’s products virtually. Read the episode transcript here. Read the 2022 MIT Sloan Management Review-BCG Artificial Intelligence and Business Strategy report here: sloanreview.mit.edu/ai2022. Me, Myself, and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger. Stay in touch with us by joining our LinkedIn group, AI for Leaders at mitsmr.com/AIforLeaders or by following Me, Myself, and AI on LinkedIn. Guest bio: Fiona Tan is the chief technology officer at Wayfair, where she oversees a global innovation team responsible for creating market-leading experiences through the home furnishings retailer’s world-class e-commerce platform. Before joining Wayfair, Tan served as senior vice president of U.S. technology at Walmart, where she was responsible for innovation and engineering execution spanning its site, mobile app, and all associate and merchant-facing technology across its e-commerce business and retail stores in the United States. We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials. We want to know how you feel about Me, Myself, and AI. Please take a short, two-question survey.

Ever wondered how some organizations manage to turn artificial intelligence from a buzzword into a genuine engine for growth, while others struggle to move beyond the pilot phase? Me, Myself, and AI, a production from MIT Sloan Management Review, goes straight to the source to find out. Instead of theoretical discussions, this podcast features candid conversations with the people who are actually building and implementing AI systems at scale. You'll hear directly from leaders at prominent companies like YouTube, Cisco, and Hugging Face as they recount their journeys-not just the polished successes, but the real-world challenges, strategic decisions, and sometimes surprising lessons learned along the way. Each episode digs into the practicalities of creating measurable business value, cutting through the noise to reveal what effective AI leadership and integration truly look like. It’s a focused exploration for anyone in technology, business, or education who wants to understand the human and operational stories behind the algorithms. Tune in for an unvarnished look at the future being built, one practical application at a time.
Author: Language: English Episodes: 100

Me, Myself, and AI
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