The Social Science of AI: Intel’s Elizabeth Anne Watkins

When Elizabeth Anne Watkins started her doctoral program, she landed a research role studying journalists’ use of security and privacy technologies — but she found the security tools confusing and difficult to use. Today, as a research scientist in the social science of AI at Intel Labs, she advocates for other end users faced with understanding and working with new technologies. Elizabeth employs social science to understand the concerns of technicians performing complex chip manufacturing processes so that new AI systems will be developed to better serve those human experts. During this process, she also helps the technicians recognize AI’s role as a supporting technology — even a coworker — rather than a human replacement. She joins this episode to discuss her role as a social scientist working in tech and some of the ways Intel is applying AI technologies like computer vision and natural language processing to improve semiconductor manufacturing processes. Read the episode transcript here. Me, Myself, and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger. Stay in touch with us by joining our LinkedIn group, AI for Leaders at mitsmr.com/AIforLeaders or by following Me, Myself, and AI on LinkedIn. Guest bio: Elizabeth Anne Watkins is a research scientist in the Social Science of Artificial Intelligence at Intel Labs and a member of Intel’s Responsible AI Advisory Council, where she applies social science methods to amplify human potential in human-AI collaboration. Her research on the design, deployment, and governance of AI tools has been published in leading academic journals and has been featured in Wired, MIT Technology Review, and Harvard Business Review. She was previously a postdoctoral fellow at Princeton and has a doctorate from Columbia University and a master’s degree from MI We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials. We want to know how you feel about Me, Myself, and AI. Please take a short, two-question survey.