#26 China’s soft power in Africa

#26 China’s soft power in Africa

Author: The World of Chinese January 22, 2020 Duration: 1:00:51
Send us Fan Mail How do the Chinese government and companies engage with the public in Africa? Nillah Nyakoa (journalist at China Radio International), Eric Olander (managing editor of The China Africa Project), and Maria Repnikova (assistant professor of global communications) join host Aladin Farré to explore the different ways China sells, and fails to sell, its story to an entire continent. Middle Earth is made by China Compass Productions. If you have a China-themed cultural project lik...

Hosted by Aladin Farré and presented by The World of Chinese magazine, Middle Earth-China’s cultural industry podcast goes beyond the headlines to explore the vibrant, complex engine of creativity in the world's second-largest cultural market. This isn't a surface-level tour; it's a series of conversations with the people actually making things-the writers, directors, producers, and strategists shaping television, film, art, and broader society. Each episode delves into the realities of production, the nuances of storytelling for a massive audience, and the unique challenges and opportunities that define the contemporary Chinese cultural landscape. Listeners get a front-row seat to discussions about how projects come to life, what trends are emerging, and what it means to create content within this dynamic ecosystem. For anyone curious about the forces driving modern Chinese cinema, television, and arts, this podcast offers an essential, ground-level perspective. Tune in for thoughtful, insider dialogues that illuminate the fascinating intersection of commerce, art, and culture in China today.
Author: Language: English Episodes: 100

Middle Earth - China’s cultural industry podcast
Podcast Episodes
#109 How Chinese stories are going to the Cannes Festival [not-audio_url] [/not-audio_url]

Duration: 41:13
Send us Fan Mail As the Cannes festival ends, we interviewed some key player regarding how the biggest film festival in the world impacts Chinese cinema. Featuring - Cao Liuying : Parallax Films - Sales Agent - Clément M…
#107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office [not-audio_url] [/not-audio_url]

Duration: 32:47
Send us Fan Mail In recent months, China’s box office has faced significant challenges, making a recent development all the more remarkable. Recently the animated film Ne Zha 2 has skyrocketed into the global box office…
#105 How female-centered content is making a killing [not-audio_url] [/not-audio_url]

Duration: 52:47
Send us Fan Mail When the Middle Earth Podcast started years ago, it was hard to find any feminist mainstream cultural products. But recently, movies like HER STORY (好东西) and LIKE A ROLLING STONE (出走的决心), along with fema…
Gondor (and Aladin) Calls For Aid! [not-audio_url] [/not-audio_url]

Duration: 2:03
Send us Fan Mail Hello everyone, the Middle Earth Podcast will continue as we enter 2025, but I call on all of you dear listeners as I’m great need of freelance work (or a full time position, let’s dream !). In case you…
#104 Importing Foreign Content & Experiences [not-audio_url] [/not-audio_url]

Duration: 40:34
Send us Fan Mail Despite China's reputation for having difficulty selling cultural products due to local regulations and the audience's taste, some do manage to bridge the Chinese audience with international content. Whe…