#29 Online KOL marketing in China

#29 Online KOL marketing in China

Author: The World of Chinese March 11, 2020 Duration: 35:04
Send us Fan Mail Key opinion leaders, or KOLs, have a strong connection to Chinese internet users and are now highly sought after to sell products to huge audiences on ecommerce websites and streaming platforms. We dive into the reasons why this growing industry works so well in China and how, eventually, live streamers may end up consuming the same brands that hired them in the first place. Featuring Elijah Whaley : Chief Marketing Officer at PARKLU Middle Earth is made by China Compass Pro...

Hosted by Aladin Farré and presented by The World of Chinese magazine, Middle Earth-China’s cultural industry podcast goes beyond the headlines to explore the vibrant, complex engine of creativity in the world's second-largest cultural market. This isn't a surface-level tour; it's a series of conversations with the people actually making things-the writers, directors, producers, and strategists shaping television, film, art, and broader society. Each episode delves into the realities of production, the nuances of storytelling for a massive audience, and the unique challenges and opportunities that define the contemporary Chinese cultural landscape. Listeners get a front-row seat to discussions about how projects come to life, what trends are emerging, and what it means to create content within this dynamic ecosystem. For anyone curious about the forces driving modern Chinese cinema, television, and arts, this podcast offers an essential, ground-level perspective. Tune in for thoughtful, insider dialogues that illuminate the fascinating intersection of commerce, art, and culture in China today.
Author: Language: English Episodes: 100

Middle Earth - China’s cultural industry podcast
Podcast Episodes
#102 Remote Creatives [not-audio_url] [/not-audio_url]

Duration: 50:23
Send us Fan Mail Leaving Chinese Tier 1 cities that are often the heartbeat of cultural creation and where artists can find patreons, we met two creatives that leave in remote artists communities. Leveraging cheap rent a…
#101 When (True) Crime Pays [not-audio_url] [/not-audio_url]

Duration: 50:46
Send us Fan Mail As any taxi driver in China would tell you, the country is safe on every level. But that must make "true crime" storytellers' lives difficult. Therefore, how can those entertainers of the dark world prop…
#99 How AI is disrupting China’s cultural industry [not-audio_url] [/not-audio_url]

Duration: 51:55
Send us Fan Mail As AI is creeping into our lives and our work, no industries are left out of it and certainly not China's cultural industry. But do using AI tools to create content is an easy path and what are the ethic…
#97 China’s (high-end) fashion industry [not-audio_url] [/not-audio_url]

Duration: 38:44
Send us Fan Mail With a forecast revenue of 370 billion USD in 2024 market size, roughly three times the size of the US market and Europe, China's apparel market is home to up and coming fashion brands as well as big bra…
#94 Traditional Chinese Medicine – The Needling Truth [not-audio_url] [/not-audio_url]

Duration: 39:56
Send us Fan Mail With a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force to be reckoned with in China. How did the field keeps reinventing itself and why does Chinese youth gets more attract…