#94 Traditional Chinese Medicine – The Needling Truth

#94 Traditional Chinese Medicine – The Needling Truth

Author: The World of Chinese December 8, 2023 Duration: 39:56
Send us Fan Mail With a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force to be reckoned with in China. How did the field keeps reinventing itself and why does Chinese youth gets more attracted by it? Featuring - Martin Eriksson : TCM doctor - ShaoYefan (邵叶凡) : TWOC - freelancer - Wu Yanmin : Ori-Bio - Co-founder To go further - Middle Earth episode #82 Understanding China’s national park & scenic areas - Bitter No More: How Young Chinese Became Obsess...

Hosted by Aladin Farré and presented by The World of Chinese magazine, Middle Earth-China’s cultural industry podcast goes beyond the headlines to explore the vibrant, complex engine of creativity in the world's second-largest cultural market. This isn't a surface-level tour; it's a series of conversations with the people actually making things-the writers, directors, producers, and strategists shaping television, film, art, and broader society. Each episode delves into the realities of production, the nuances of storytelling for a massive audience, and the unique challenges and opportunities that define the contemporary Chinese cultural landscape. Listeners get a front-row seat to discussions about how projects come to life, what trends are emerging, and what it means to create content within this dynamic ecosystem. For anyone curious about the forces driving modern Chinese cinema, television, and arts, this podcast offers an essential, ground-level perspective. Tune in for thoughtful, insider dialogues that illuminate the fascinating intersection of commerce, art, and culture in China today.
Author: Language: English Episodes: 100

Middle Earth - China’s cultural industry podcast
Podcast Episodes
#73 Chinese E-sports (Part 3 – China’s video game industry) [not-audio_url] [/not-audio_url]

Duration: 42:09
Send us Fan Mail With 400 million fans watching over 5000 professional team competing over many games, China’s e-sports industry is one of the most vivid area of China’s cultural industry. How come this industry keeps gr…
#72 Film Distribution: How to Succeed at China’s Box Office [not-audio_url] [/not-audio_url]

Duration: 40:20
Send us Fan Mail China has become the biggest film’s market in the world after Covid-19, with 82,000 screens, so distributing a movie in Chinese cinemas seems like it would be an easy task. But with dozens of films comin…
#71 China’s Music Festivals [not-audio_url] [/not-audio_url]

Duration: 50:24
Send us Fan Mail Music festivals have only been around for two decades in China, but have increased exponentially—even leading some to worry about a bubble—until the Covid-19 outbreak. Since then, how has the industry tr…
#70 China’s Indie Games (Part 2 – China’s video game industry) [not-audio_url] [/not-audio_url]

Duration: 41:17
Send us Fan Mail China’s video game industry is huge, but most of the games are made for the mass market of online mobile players. But what about the niche market of indie games, often focused more on single player story…
#69 The Seducing Power of IPs [not-audio_url] [/not-audio_url]

Duration: 41:03
Send us Fan Mail As China’s cultural market becomes more and more competitive, some content producers are looking for the silver bullet to avoid failure: IP. What does IP mean in the Chinese market, and what’s the best w…
#68 Generations of Voices in Chinese Literature [not-audio_url] [/not-audio_url]

Duration: 49:04
Send us Fan Mail Chinese literature is generating an increasing amount of interest overseas. More and more books are getting translated, while Chinese authors are winning international prizes. Yet are the authors and sto…
(Bonus episode) ASCENSION: Discussion with Director Jessica Kingdon [not-audio_url] [/not-audio_url]

Duration: 55:03
Send us Fan Mail ASCENSION has been nominated for an Academy Award in the feature documentary category. The film is a portrait of China’s industrial supply chain and its different social ladders. It is advised to watch t…
#66 The New Reality of Virtual Idols in a Meta World [not-audio_url] [/not-audio_url]

Duration: 39:45
Send us Fan Mail At the intersection of KOLs and metaverse lies the niche world of “virtual idols”—animated characters created for the purpose of becoming celebrities. Started in Japan in the 1980s, virtual idols have ex…