Episode 55: Professor Mohan Sawhney: Rethinking Product Management with AI

Episode 55: Professor Mohan Sawhney: Rethinking Product Management with AI

Author: Dr. Mik Kersten: Author of Project to Product and Founder and CEO of Tasktop October 19, 2023 Duration: 52:02
Joining Mik in this episode of Mik + One is Professor Mohan Sawhney, Associate Dean of Digital Innovation and a Clinical Professor of Marketing at Northwestern University. ​ Sawhney discusses the evolution and importance of product management as a discipline. He emphasizes the need for formal training and frameworks in product management and highlights the role of product managers as mini CEOs and customer advocates. Sawhney also explores the challenges and opportunities in implementing product management in different industries, including technology companies, B2B industrial companies, and service-based organizations.  Listen as Mik and Sawhney explore the impact of generative AI on product management, and highlight its potential to enhance day-to-day tasks and improve efficiency and effectiveness Key discussions include: Understanding customer problems and exceeding customer needs The product manager’s crucial role as orchestrator, mini CEO, and customer advocate  The discipline of product management  The potential for growth and adoption in various industries Executive sponsorship and implementing organizational structure  Expansion of product management beyond tech companies to B2B and services industries Rethinking structure, incentives, and process Exploring how to implement product management in organizations How Generative AI can improve persona development, wireframing, and roadmap optimization AI Product management and how it is redefining efficiency for the future Subscribe to the Mik + One podcast today so you never miss an episode and don’t forget to leave your review. Follow Mik on Twitter: @mik_kersten #MikPlusOne Additional Resources: Portfolio SAFe Dean Leffingwell on the Mik + One Podcast: Part 1, Part 2 MarTech Dave West - podcast episode Scrum Studio Greenfield project Skunkworks Bimodal IT Agile Release Train Mik + One Podcast Episode 20: Justin Watts Join the Flow Framework Community

Dr. Mik Kersten’s book, Project to Product, sparked a fundamental shift in how large organizations think about software delivery. That conversation continues and deepens in Mik + One: The Official Project to Product Podcast. Here, Kersten moves beyond the stage and the prepared keynote to host candid, unrehearsed dialogues with the people actually steering the world’s most significant technology-driven companies. Each episode is built around a simple, powerful premise: one guest, one conversation with nothing held back. You’ll hear from fellow authors, executives, and engineering leaders as they dissect the real-world application of flow frameworks and product-centric thinking. The discussions get into the granular challenges of shifting from project-oriented deadlines to sustainable product value streams, covering both the strategic wins and the difficult lessons learned. This isn't about abstract theory; it's a direct line to the tactics and philosophies used by industry pioneers. For anyone involved in technology business management-from team leads to the C-suite-this podcast serves as an essential masterclass. Listeners gain access to the nuanced, often unspoken details of scaling digital innovation, all through the lens of Kersten’s expertise and his guests' diverse experiences. The result is a consistently insightful resource for navigating the complex journey of modern digital transformation.
Author: Language: English Episodes: 63

Mik + One: The Official Project to Product Podcast by Dr. Mik Kersten
Podcast Episodes
Episode 54: Dr. Pallab Chatterjee on Digital Transformation Waste [not-audio_url] [/not-audio_url]

Duration: 56:53
Joining Mik in this episode of Mik + One is Pallab Chatterjee, a visionary entrepreneur and technology expert. Pallab is currently the chairman of 3Lines VC, a boutique VC firm specializing in investments in AI-focused c…
Episode 53: George Kadifa on Generative AI [not-audio_url] [/not-audio_url]

Duration: 53:35
Joining Mik in this episode of Mik + One is technology visionary George Kadifa to discuss generative AI and its potential impact on the tech industry. George discusses how generative AI has changed the conversation with…