MBA 055: Millionaire by Age 25 with DALE BEAUMONT

Elevator Pitch: Who is Dale Beaumont?
Dale runs his own business in the education space. He loves helping other people to access quality information to improve their life. Lately he focuses on helping people around Australia and New Zealand improve their businesses. More recently he developed an app called BRiN that uses artificial intelligence to provide business education.

Starting Out
When Dale was a child his mother decided to channel his excessive energy into gymnastics. By the age of 9 he was training for the Olympic Games. He spent up to 36 hours a week in the gym in preparation. He looks back and sees that this is where his entrepreneurial discipline comes from. He learned about hard work, time management, how to motivate himself and how to be resourceful and relentless. He finished his career as a gymnast at the age of 19 and entered the corporate world. After 6 months he felt frustrated by the slow pace at which everything was happening. The fact that he was not in charge of his own destiny also dismayed him. Starting his own business would put him in control of his own future.

He attended a few personal development coaching courses. He noticed that he was by far the youngest attendee. This made him realise that there was a gap in the market for developmental courses aimed at younger people. He founded his first company, Tomorrow’s Youth, where he taught teenagers the life skills they didn’t learn in school.

Millionaire at the Age of 25
When he was 24, Dale put together a series of books called The Secrets Exposed. He interviewed highly successful people in different fields and put their best ideas into a book. The sales of these 16 books provided him with a solid financial foundation. He wants to emphasise that it didn’t happen overnight and that it required much hard work.

Making Mistakes and Learning from Them
Dale equated success with owning many businesses, so by the age of 27 he juggled 5 businesses. He learned that he couldn’t give each business the attention that it needed to thrive. In the end he had to sell the businesses and focus on only one for a couple of years.

Behind the Scenes
Business Blueprint, a business education company, is Dale’s main focus these days. Around 2007 he noticed a shift in business. As the Yellow Pages got increasingly smaller, other channels started to emerge – Google, YouTube, Facebook and the like. Business owners realised that this was the technology of the future, but they weren’t entirely sure how to embrace it. Dale started to facilitate workshops to help these established businesses to embrace new technology. They started with 10 clients and that grew to over 500 today.

Dale’s 12-Month Programme
The programme comprises of 4 live events, 24 webinars, access to their library of over a thousand training videos, a coach to help them when they get stuck as well as a support community and email access to Dale and his team. The programme makes use of what Dale calls “blended learning” – a combination of online learning, live events, phone calls and personal coaching.

Marketing
Dale likes to use both online and offline marketing methods. With the 1,8 billion users on Facebook you can target very specifically and control who you want to reach with your message. They make use of Google AdWords to run advertisements on YouTube and have seen great results. A few times a year they do cross-promotions with other companies. They find the publicity generated by media exposure to be useful and also make use of direct email marketing. Technology has enabled them to market their business much faster and smarter.

Income Streams
Business Blueprint has become a 5 million dollar business and it’s by far the largest chunk of Dale’s income.