The Era of AI Agents in Marketing // Joel Horwitz // #337

The Era of AI Agents in Marketing // Joel Horwitz // #337

Author: Demetrios September 1, 2025 Duration: 48:56

The Era of AI Agents in Marketing // MLOps Podcast #337 with Joel Horwitz, Growth Engineer at Neoteric3D.


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// Abstract

We’re entering a new era in marketing—one powered by AI agents, not just analysts. The rise of tools like Clay, Karrot.ai, 6sense, and Mutiny is reshaping how go-to-market (GTM) teams operate, making room for a new kind of operator: the GTM engineer. This hybrid role blends technical fluency with growth strategy, leveraging APIs, automation, and AI to orchestrate hyper-personalized, scalable campaigns. No longer just marketers, today’s GTM teams are builders—connecting data, deploying agents, and fine-tuning workflows in real time to meet buyers where they are. This shift isn’t just evolution—it’s a replatforming of the entire GTM function.


// Bio

Joel S. Horwitz has been riding the data wave since before it was cool—literally. He spoke at Spark Summit back in 2014 and penned a prescient piece for MIT Tech Review on data science and machine learning before they became boardroom buzzwords. A former big tech executive turned entrepreneur, Joel now runs Neoteric3D (N3D for short), a digital design and data growth agency that helps brands scale with smarts and style. When he’s not architecting next-gen growth strategies, you’ll find him logging long miles on the trail or coaching his sons’ soccer and baseball teams like a champ.


// Related Links

Website: https://www.neoteric3d.com


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Connect with Joel on LinkedIn: /joelshorwitz


Timestamps:

[00:00] Joel's preferred coffee

[00:53] Agentic workflows in marketing

[04:26] Agentic AI vs big data

[08:24] Creative outreach automation

[13:08] LLMs in marketing optimization

[17:36] Traffic relevance

[23:36] End-to-end AI workflow

[28:10] AI in task automation

[32:08] AI systems architecting

[38:00] AI vs Thought Leadership

[43:10] AI as sparring partner

[45:22] AI shifts human roles

[48:23] Wrap up


Hosted by Demetrios, MLOps.community is a space for honest, meandering talks about the real work of making artificial intelligence systems actually work. This isn't about hype or theoretical papers; it's about the messy, practical, and often surprising journey of taking models from a notebook into a live environment. You'll hear from engineers and practitioners who are in the trenches, discussing the tools, the frustrations, and the occasional breakthroughs that define the day-to-day. The conversations are deliberately relaxed, covering everything from traditional machine learning pipelines to the new world of large language models and even the intangible "vibes" of team culture and process. Each episode peels back a layer on what "production" really means, whether that involves deploying a predictive service, managing an agentic system, or maintaining reliability as everything scales. Tuning into this podcast feels like grabbing a coffee with colleagues who aren't afraid to dig into the technical nitty-gritty while keeping the tone conversational and accessible. It's for anyone who builds, manages, or is just curious about the operational backbone that allows AI to deliver value, offering a grounded perspective often missing from the broader conversation.
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