The Era of AI Agents in Marketing // Joel Horwitz // #337

The Era of AI Agents in Marketing // Joel Horwitz // #337

Author: Demetrios September 1, 2025 Duration: 48:56

The Era of AI Agents in Marketing // MLOps Podcast #337 with Joel Horwitz, Growth Engineer at Neoteric3D.


Join the Community: https://go.mlops.community/YTJoinIn

Get the newsletter: https://go.mlops.community/YTNewsletter


// Abstract

We’re entering a new era in marketing—one powered by AI agents, not just analysts. The rise of tools like Clay, Karrot.ai, 6sense, and Mutiny is reshaping how go-to-market (GTM) teams operate, making room for a new kind of operator: the GTM engineer. This hybrid role blends technical fluency with growth strategy, leveraging APIs, automation, and AI to orchestrate hyper-personalized, scalable campaigns. No longer just marketers, today’s GTM teams are builders—connecting data, deploying agents, and fine-tuning workflows in real time to meet buyers where they are. This shift isn’t just evolution—it’s a replatforming of the entire GTM function.


// Bio

Joel S. Horwitz has been riding the data wave since before it was cool—literally. He spoke at Spark Summit back in 2014 and penned a prescient piece for MIT Tech Review on data science and machine learning before they became boardroom buzzwords. A former big tech executive turned entrepreneur, Joel now runs Neoteric3D (N3D for short), a digital design and data growth agency that helps brands scale with smarts and style. When he’s not architecting next-gen growth strategies, you’ll find him logging long miles on the trail or coaching his sons’ soccer and baseball teams like a champ.


// Related Links

Website: https://www.neoteric3d.com


~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~

Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExplore

Join our Slack community [https://go.mlops.community/slack]

Follow us on X/Twitter [@mlopscommunity](https://x.com/mlopscommunity) or [LinkedIn](https://go.mlops.community/linkedin)]

Sign up for the next meetup: [https://go.mlops.community/register]

MLOps Swag/Merch: [https://shop.mlops.community/]


Connect with Demetrios on LinkedIn: /dpbrinkm

Connect with Joel on LinkedIn: /joelshorwitz


Timestamps:

[00:00] Joel's preferred coffee

[00:53] Agentic workflows in marketing

[04:26] Agentic AI vs big data

[08:24] Creative outreach automation

[13:08] LLMs in marketing optimization

[17:36] Traffic relevance

[23:36] End-to-end AI workflow

[28:10] AI in task automation

[32:08] AI systems architecting

[38:00] AI vs Thought Leadership

[43:10] AI as sparring partner

[45:22] AI shifts human roles

[48:23] Wrap up


Hosted by Demetrios, MLOps.community is a space for honest, meandering talks about the real work of making artificial intelligence systems actually work. This isn't about hype or theoretical papers; it's about the messy, practical, and often surprising journey of taking models from a notebook into a live environment. You'll hear from engineers and practitioners who are in the trenches, discussing the tools, the frustrations, and the occasional breakthroughs that define the day-to-day. The conversations are deliberately relaxed, covering everything from traditional machine learning pipelines to the new world of large language models and even the intangible "vibes" of team culture and process. Each episode peels back a layer on what "production" really means, whether that involves deploying a predictive service, managing an agentic system, or maintaining reliability as everything scales. Tuning into this podcast feels like grabbing a coffee with colleagues who aren't afraid to dig into the technical nitty-gritty while keeping the tone conversational and accessible. It's for anyone who builds, manages, or is just curious about the operational backbone that allows AI to deliver value, offering a grounded perspective often missing from the broader conversation.
Author: Language: en-us Episodes: 100

MLOps.community
Podcast Episodes
Autonomous Agents at Work: From OpenClaw Hype to Enterprise Reality [not-audio_url] [/not-audio_url]

Duration: 42:19
Pramod Krishnan is a Managing Director - AI Managed Services at PwC, specializing in enterprise AI transformation — helping large organizations move from AI experimentation to production operating models. In this episode…
Agents are Just While Loops [not-audio_url] [/not-audio_url]

Duration: 41:11
Hamza Tahir, co-founder of ZenML, joins the show to cut through the hype around long-running agents — arguing that at the end of the day, an agent is just a while loop that talks to a model, calls a tool, and writes to a…
The Latency Goldilocks Zone Explained [not-audio_url] [/not-audio_url]

Duration: 48:13
Rafael (Head of Innovation, iFood) and Daniel (Data and AI Manager, iFood) pull back the curtain on ILO-Agent — iFood's conversational AI ordering system built for 200 million users across Latin America. Recorded live at…
Building MCP Before MCP Existed: Inside Despegar's Sofia Agent [not-audio_url] [/not-audio_url]

Duration: 41:13
Nicolas Alejandro Bogliolo is the AI PM at Despegar, the largest online travel agency in Latin America, and the engineer-product-hybrid behind Sofia, the GenAI travel concierge that beat most of the OTA world to a workin…
Voice Agent Use Cases [not-audio_url] [/not-audio_url]

Duration: 51:04
This episode is brought to you by the MLflow team. Check out more information at MLflow.org.What does it actually take to build voice AI at a billion-interaction scale? This episode features an ex-Amazon voice AI enginee…
It's 2026, and We're Still Talking Evals [not-audio_url] [/not-audio_url]

Duration: 40:56
Maggie Konstanty is an AI Product Manager at Prosus, one of the world's largest consumer internet companies, where she builds and evaluates AI agents for food ordering and ecommerce at scale. She's been inside the messy…
Why Agents are Driving Software Development to the Cloud [not-audio_url] [/not-audio_url]

Duration: 51:07
This episode is brought to you by Hyperbolic and the MLflow team. Check out more information at hyperbolic.ai and MLflow.org.Why AI Coding Agents Are Moving to the Cloud — With Zach Lloyd, CEO of WarpZach Lloyd is the fo…
The Modern Software Engineer [not-audio_url] [/not-audio_url]

Duration: 53:37
This episode is brought to you by the MLflow team. Check out more information at MLflow.org.Mihail Eric is Head of AI at Monaco and Adjunct Lecturer at Stanford University, where he teaches CS146S: "The Modern Software D…
We Cut LLM Latency by 70% in Production [not-audio_url] [/not-audio_url]

Duration: 1:05:20
Maher Hanafi is an engineering leader who went from zero AI experience to self-hosting LLMs at enterprise scale — managing GPU costs, optimizing inference with TensorRT LLM, and building an AI platform for HR tech. In th…