Can Cleaning Products Build Stronger Partnerships? | Sean Busch of Dad Mode on Gendered Marketing to Dads

Can Cleaning Products Build Stronger Partnerships? | Sean Busch of Dad Mode on Gendered Marketing to Dads

Author: Adam Flaherty, Marc Checket June 27, 2025 Duration: 24:28
Ever notice how most spray cleaners and detergents seem to be marketed straight out of the 1950s... and almost always to moms? Entrepreneur Sean Busch is on a mission to flip the script. Sean is a dad of two kids who LOVE to make messes, and he's the founder of Dad Mode, a new line of high-performance cleaning products designed specifically for dads. Sean joins us to talk about why it's important that dads meaningfully contribute to housekeeping, what “choreplay” means (and how it might just be the secret to more balance), and the potential risks and rewards of selling gendered products.

Adam Flaherty and Marc Checket, two dads from suburban New England, are well aware the world doesn't need another podcast where guys just ramble. That self-awareness is precisely what fuels Modern Dadhood. Instead of claiming to have all the answers, they get real about the messy, rewarding, and constantly shifting landscape of fatherhood today. Each episode is built on candid, authentic, and often hilarious conversations that unpack what it means to be a parent now. They sit down with a wonderfully diverse range of voices-from famous fathers to those you'd never hear from otherwise, including stepdads, granddads, and dads-to-be. Listening in feels like pulling up a chair for an honest talk among friends, one where the challenges are met with empathy and the triumphs are genuinely celebrated. This isn't just a show for dads; it's for anyone interested in the modern dynamics of family. You'll hear stories that resonate, practical insights nestled within the laughter, and a refreshingly broad perspective on culture, education, and self-improvement through the lens of parenting. Modern Dadhood moves beyond the superficial to explore the genuine connections and personal growth at the heart of raising kids.
Author: Language: English Episodes: 100

Modern Dadhood | Unpacking Fatherhood + Parenting for Dads (and Moms!)
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