From a Kitchen to 65 Million Bars Sold: The Mid-Day Squares Story

From a Kitchen to 65 Million Bars Sold: The Mid-Day Squares Story

Author: Money Buys Happiness October 7, 2025 Duration: 1:09:11

What if being delusional was the only way to win?Jake Karls, co-founder of Mid-Day Squares, went from hand-making chocolate bars in a tiny kitchen to building one of Canada’s fastest-growing snack empires — and he did it with full transparency, and raw storytelling.In this episode, Jake opens up about the pain, pressure, and psychology behind scaling a family business that’s now worth over $100 million, why vulnerability made them go viral, and the moment he realized success means nothing if you lose yourself along the way.🔥 You’ll Learn:Why “authenticity” is the new marketing superpowerThe dark side of building a business with familyHow Mid-Day Squares went viral without spending a dollarThe biggest mindset shifts that separate dreamers from doersWhat every entrepreneur gets wrong about attention💭 “You’re not competing with chocolate bars — you’re competing with plumbers, influencers, and Netflix… because it’s all the same currency: attention.”

Check out Jake & Mid-Day Squares:Jake IG: https://www.instagram.com/jakekarls_/Mid-Day Squares: https://www.instagram.com/middaysquares/SHOP NEW MBH MERCH:https://mbhtv.com/collections/mbh-merchandiseSUBSCRIBE TO MBH SNAPCHAT: https://www.snapchat.com/@thembhpodcastSUBSCRIBE HERE: https://www.youtube.com/channel/UCcQijWgy0S1vyfPm_BhYNPwLISTEN ON:APPLE: https://podcasts.apple.com/ca/podcast/money-buys-happiness/id1513827461SPOTIFY: https://open.spotify.com/show/4DzyFZDvEHVT8ArGusePGs?si=38129137034440ecHOSTS INSTAGRAM:ERNESTO: https://www.instagram.com/Ernestogaita/ANTHONY: https://www.instagram.com/AnthonysorellaPODCAST: https://www.instagram.com/moneybuyshappiness


Ernesto Gaita and Anthony Sorella, the millennial entrepreneurs behind Money Buys Happiness, host a series of conversations that feel more like a late-night talk with insightful friends than a formal interview. The core of this podcast is built on genuine dialogue with cultural icons, where their personal life experiences and candid views on current trends take center stage. You’ll hear discussions that naturally challenge conventional wisdom about success, value, and fulfillment within the realms of business and entrepreneurship. Each episode digs into the nuanced relationship between financial pursuits and personal well-being, moving beyond simple clichés. The aim is to leave you with fresh perspectives that might subtly alter how you approach your own goals and daily life. Tune in for thoughtful, often surprising takes from people who’ve shaped the modern landscape, all through the accessible, engaging format of this podcast. It’s a space where big ideas about building a meaningful life and career are explored with curiosity and depth.
Author: Language: en-us Episodes: 100

Money Buys Happiness
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