53. Corinna Essa- How to do Social Media for maximum attention.

Rodney Holder sits down with a different guest each week for conversations that cut through the noise of the music industry. Music Business Facts-with Rodney Holder is built on the idea that real, sustainable careers are made from practical knowledge, not just talent. You’ll hear from established professionals-from managers and label founders to promoters and hit songwriters-who discuss the unglamorous but essential work behind the scenes. They share specific strategies for building a brand, navigating contracts, generating revenue, and creating lasting opportunities in a fast-changing field. This isn't about vague inspiration; it's a focused look at the operational truths of turning music into a business. Whether you're just starting out or looking to pivot your existing career, this podcast delivers candid advice and firsthand stories that you can apply directly to your own path. Tune in for a clear-eyed perspective on what it really takes to monetize your passion and build a professional life in music.