98. Chris Gero - How to Attract & Secure Endorsements and Sponsorship Deals

98. Chris Gero - How to Attract & Secure Endorsements and Sponsorship Deals

Author: Inspiring interviews with successful music industry experts November 26, 2016 Duration: 57:24

Today I have a great treat for you. My guest today is Chris Gero. Not only is Chris a great and very humble bloke, but he's also the Vice President of Yamaha Corporation USA. So I feel very lucky to have had the opportunity to speak with this guy and be able to share that conversation with you.

Among other things Chris is also the Yamaha Artist Relations Executive and the founder of the Yamaha Entertainment Group. He is a Record Label Executive, Concert Producer, Film Director and Record Producer.

He's a really smart guy, and as I mentioned- very humble! During this interview, Chris gives me some really great insights and tips on how to approach potential sponsors- what to do and more importantly what not to do. We speak about a lot of other really cool stuff too but I really think that the gold in this conversation is Chris' advice and take-aways about how to play it when you're looking to get a sponsorship or endorsement.

 

Website: www.musicbusinessfacts.com

Facebook: www.facebook.com/musicbusinessfacts

Twitter: twitter.com/musicbizfacts

 


Rodney Holder sits down with a different guest each week for conversations that cut through the noise of the music industry. Music Business Facts-with Rodney Holder is built on the idea that real, sustainable careers are made from practical knowledge, not just talent. You’ll hear from established professionals-from managers and label founders to promoters and hit songwriters-who discuss the unglamorous but essential work behind the scenes. They share specific strategies for building a brand, navigating contracts, generating revenue, and creating lasting opportunities in a fast-changing field. This isn't about vague inspiration; it's a focused look at the operational truths of turning music into a business. Whether you're just starting out or looking to pivot your existing career, this podcast delivers candid advice and firsthand stories that you can apply directly to your own path. Tune in for a clear-eyed perspective on what it really takes to monetize your passion and build a professional life in music.
Author: Language: English Episodes: 100

Music Business Facts- with Rodney Holder
Podcast Episodes
83. Satchel - Lead Guitarist for Steel Panther [not-audio_url] [/not-audio_url]

Duration: 29:42
My expert guest today is Satchel- lead guitarist for the very talented and incredibly funny American parody glam act Steel Panther. I've got to admit that this is definitely the most politically incorrect episode of Musi…
81. Eyal Levi - Successful Metal Producer and Entrepreneur [not-audio_url] [/not-audio_url]

Duration: 58:32
My guest today is a super interesting guy called Eyal Levi. Eyal is an ex-touring metal musician who went through the whole major label system, and now has positioned himself as not only a successful recording engineer a…
80. Matt Urmy - Founder & CEO at ArtistGrowth.com [not-audio_url] [/not-audio_url]

Duration: 42:48
Matt Urmy is a former touring musician, now turned tech entrepreneur. When Matt was a touring artist he often had trouble organizing his contacts, managing finances and keeping track of gigs while on the road. Sound fami…
78. Karl Sanders - Earning a Living as a Death Metal Guitarist [not-audio_url] [/not-audio_url]

Duration: 31:39
My guest today is a cool guy named Karl Sanders, who is the founding member of the American Ancient Egyptian themed, technical death metal band Nile. I’ve met Karl a number of times now whilst he’s been here in Australia…
76. Aaron Davison - Music Licencing Special [not-audio_url] [/not-audio_url]

Duration: 38:40
Today I’ve got another great guest on the show- And today it’s International licensing expert Aaron Davison, and I thought I’d make this episode of Music Business facts a bit of a focus on music licensing. Music licensin…