98. Chris Gero - How to Attract & Secure Endorsements and Sponsorship Deals

98. Chris Gero - How to Attract & Secure Endorsements and Sponsorship Deals

Author: Inspiring interviews with successful music industry experts November 26, 2016 Duration: 57:24

Today I have a great treat for you. My guest today is Chris Gero. Not only is Chris a great and very humble bloke, but he's also the Vice President of Yamaha Corporation USA. So I feel very lucky to have had the opportunity to speak with this guy and be able to share that conversation with you.

Among other things Chris is also the Yamaha Artist Relations Executive and the founder of the Yamaha Entertainment Group. He is a Record Label Executive, Concert Producer, Film Director and Record Producer.

He's a really smart guy, and as I mentioned- very humble! During this interview, Chris gives me some really great insights and tips on how to approach potential sponsors- what to do and more importantly what not to do. We speak about a lot of other really cool stuff too but I really think that the gold in this conversation is Chris' advice and take-aways about how to play it when you're looking to get a sponsorship or endorsement.

 

Website: www.musicbusinessfacts.com

Facebook: www.facebook.com/musicbusinessfacts

Twitter: twitter.com/musicbizfacts

 


Rodney Holder sits down with a different guest each week for conversations that cut through the noise of the music industry. Music Business Facts-with Rodney Holder is built on the idea that real, sustainable careers are made from practical knowledge, not just talent. You’ll hear from established professionals-from managers and label founders to promoters and hit songwriters-who discuss the unglamorous but essential work behind the scenes. They share specific strategies for building a brand, navigating contracts, generating revenue, and creating lasting opportunities in a fast-changing field. This isn't about vague inspiration; it's a focused look at the operational truths of turning music into a business. Whether you're just starting out or looking to pivot your existing career, this podcast delivers candid advice and firsthand stories that you can apply directly to your own path. Tune in for a clear-eyed perspective on what it really takes to monetize your passion and build a professional life in music.
Author: Language: English Episodes: 100

Music Business Facts- with Rodney Holder
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