The Beatle People Cafe Podcast
In 1963, as Beatlemania exploded, manager Brian Epstein made a rookie business decision that would haunt The Beatles for years. He signed away 90% of the band's merchandising rights to a company called Seltaeb (Beatles spelled backwards) in exchange for just a 10% cut. What seemed like "better than nothing" at the time turned into a massive mistake. With wigs, dolls, T-shirts, and novelty items flying off shelves—generating tens of millions in 1964 alone—the band lost out on an estimated $100 million in potential revenue. This is the wild story of how a simple contract cost The Beatles a fortune.
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