Music Talk 080 - How to get signed to Ultra with Annie Birkeland

Music Talk 080 - How to get signed to Ultra with Annie Birkeland

Author: Grahame Farmer November 23, 2023 Duration: 1:09:10

I’m excited today, to welcome the Head of UK Ultra Records! Annie Birkeland joined Ultra Music back in 2017 where started up the EU Marketing Division. After the Ultra Music 2021 acquisition, Ultra Music became Ultra Records and Annie was promoted to Head of UK. Previously Annie worked in Publishing for years across EU as well as in US. She worked with the biggest writers and producers in the world, curating songwriting camps in Denmark with Cutfather in 2012, as well as heading up the sync division for a Danish Publisher. She’s also set up and run labels and so much more! If you want to learn how to get signed to Ultra Records, become a successful DJ & producer, use social media effectively, creatively and intuitively then this podcast will give you a wealth of insights into how to do just that!


Grahame Farmer hosts Music Talk, a podcast that feels more like a series of candid conversations backstage than a formal interview show. Now in its third season, the focus remains on the practical realities of building a life in music, whether you're behind the decks or in the studio. Each episode is loaded with actionable advice and hard-won insights, but it’s the genuine motivation woven throughout that regular listeners appreciate. You’ll hear from a wide range of voices, from touring artists and label owners to promoters and even lawyers, all discussing the topics that actually matter. Past discussions have dug into navigating platforms like Spotify, the intricacies of getting music signed, and sustaining creative drive. Grahame’s approach is to bring out the inner perspective of his guests, moving beyond surface-level success stories to uncover the real strategies and personal challenges. This isn't just about inspiration; it's a resource built on shared experience. For DJs, producers, and anyone curious about the inner workings of the industry, this podcast offers a direct line to the people shaping the sound.
Author: Language: English Episodes: 100

Music Talk : Music Industry Interviews, Advice and tips for DJs & Producers
Podcast Episodes
Music Talk 071 - Spinnin' Records A&R Session with Kody [not-audio_url] [/not-audio_url]

Duration: 49:48
In this podcast, I chat with Chris Kody, one-half of UK House music royalty Leftwing | Kody & A&R for Spinnin’ Records. We chat all things music production, DJ’ing and listen to demos submitted live for Spinnin’ Records…
Music Talk 070 - Interviewing R&S Records founder Renaat Vandepapeliere [not-audio_url] [/not-audio_url]

Duration: 1:27:38
R&S Records founder Renaat Vandepapeliere discusses 40 Years of the label. R&S Records is a label which has over three decades established a reputation for forward-thinking electronica – as their “In Order To Dance” mott…
Music Talk 069 - Interviewing Steve 'Disco' Newsome [not-audio_url] [/not-audio_url]

Duration: 1:35:15
In this podcast, I chatted with DJ & Twitch Streamer Steve 'Disco' Newsome. We spoke in depth about running a successful Twitch stream business, how the platform works, best practices for using Twitch and to generate an…
Music Talk 067 - Interviewing Samuel Roukin (Ghost) [not-audio_url] [/not-audio_url]

Duration: 1:29:43
In this podcast, I chat with the Ghost from Call of Duty actor, DJ & Producer Samuel Roukin We chat in-depth about his acting career to date, music production and DJ’ing. We delve deep into how Samuel juggles the balanci…
Music Talk 066 - Doc Brown UnLearn A&R Session [not-audio_url] [/not-audio_url]

Duration: 1:20:18
In this podcast, I chat with Miami-based DJ, Producer & UnLearn:Records Label head Doc Brown and too listen to demos submitted live on my twitch stream. We chatted in depth about running a successful record label and nav…
Music Talk 064 - Get signed to Nervous Records with Carly Foxx [not-audio_url] [/not-audio_url]

Duration: 1:07:17
In this podcast, I welcome back Carly Foxx to the stream who has joined as A&R for Nervous Records! We chat all things music production, DJ’ing and listen to demos submitted live for Nervous Records on my twitch stream.…
Music Talk 063 - Student Spotlight Interview with P.WE [not-audio_url] [/not-audio_url]

Duration: 1:30:11
Hailing from the U.K, Mancunian talent P.WE developed a love for underground house music during his early clubbing day's in legendary venues such as Sankeys and The Warehouse Project. His productions are made for the clu…
Music Talk 062 - How to get signed to Black Seven Music [not-audio_url] [/not-audio_url]

Duration: 1:04:55
In this podcast, I welcome Brodyr (Owners) and Chris (A&R) from Black Seven Music to the stream! We chat all things music production, DJ’ing and listen to demos submitted live for the label on my twitch stream live! They…