THE ARK OF COMMERCE: MEASURE EVERYTHING

Business must be measured. An unknown man in a forgotten office develops a number that makes and breaks Presidents. A poet turns his song away from beautiful pastures and towards a metal object. Two 19th century men tire themselves out making machines. They can't know their work will one day put us on the Moon  And a man tries to invent an un-commerce, but may have built the 21st century economy instead. In the fifth episode of our series on American commerce, we look at the appraisal and measuring and counting of business. Learn more about your ad choices. Visit megaphone.fm/adchoices