006: Three habits for building a profitable audience

006: Three habits for building a profitable audience

Author: Nathan Barry: Author, Designer, Marketer August 21, 2014 Duration: 8:48

If you dream of selling your own products and creating a lifestyle of flexibility and independence, it’s going to be pretty tough to do that without an audience. Not only that, but that audience must be comprised of people who love what you do and have the financial means to pay you for solutions to their problems. There are many ways to build an audience, but very few of those methods lead to a profitable audience.

In this short audio essay, I share with you three habits which helped me build an audience of amazing people – people who not only love what I do, but also get a ton of value from my products. They’ve been the key to my success, and if you build your audience the right way, it can be a game changer for you too. Enjoy this quick listen!

Building a profitable audience takes time, and it can be a difficult process without guidance. Luckily I wrote an entire book about how to build a profitable audience from scratch – and how to create a valuable product you can sell to them. 

Real people have used the information in Authority to earn hundreds of thousands of dollars selling educational products to their enthusiastic audiences. 

Get your copy of Authority to find out how you can too.

Or you can check out what a few people have said about Authority on Amazon. 


Dive into the archives of Nathan Barry Archive, a collection of insights from an author and designer who traded pure aesthetics for the gritty, rewarding work of building things. Nathan Barry’s journey from design into the world of product launches and self-publishing forms the core of this conversation. You’ll hear frank discussions that treat marketing not as a mystery, but as a practical craft, and explore what it genuinely takes to create a sustainable online business. The topics naturally span from the tactical details of launching a book to the broader principles of designing a life that isn't just profitable, but also fulfilling. This isn't about abstract theory; it's a recorded chronicle of applied knowledge, filled with lessons learned from real successes and stumbles. For anyone curious about the intersection of creativity and commerce, this podcast offers a long-form, thoughtful perspective. Tune in for episodes that feel like a series of focused conversations with a practitioner who is deeply invested in the process, not just the outcome. The Nathan Barry Archive serves as a valuable resource for designers, writers, and founders looking to navigate their own path toward building something meaningful on their own terms.
Author: Language: en-us Episodes: 78

Nathan Barry Archive
Podcast Episodes
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In January 2013 I wrote a series of goals for the year. One of them was “launch a podcast.”How does a goal like that take 18 months to be realized? Well, first I created all kinds of reasons that a podcast was much harde…