070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These

070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These

Author: Nathan Barry: Author, Designer, Marketer May 9, 2022 Duration: 59:13

In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold.

We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today.

We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter.

In this episode, you’ll learn:

  • Tips and strategies for acquiring more users
  • A subtle mindset shift to make your marketing more effective
  • What content should be free, and what should be paid for
  • Why Katelyn transitioned away from launches and courses

Links & Resources

Katelyn Bourgoin’s Links


Dive into the archives of Nathan Barry Archive, a collection of insights from an author and designer who traded pure aesthetics for the gritty, rewarding work of building things. Nathan Barry’s journey from design into the world of product launches and self-publishing forms the core of this conversation. You’ll hear frank discussions that treat marketing not as a mystery, but as a practical craft, and explore what it genuinely takes to create a sustainable online business. The topics naturally span from the tactical details of launching a book to the broader principles of designing a life that isn't just profitable, but also fulfilling. This isn't about abstract theory; it's a recorded chronicle of applied knowledge, filled with lessons learned from real successes and stumbles. For anyone curious about the intersection of creativity and commerce, this podcast offers a long-form, thoughtful perspective. Tune in for episodes that feel like a series of focused conversations with a practitioner who is deeply invested in the process, not just the outcome. The Nathan Barry Archive serves as a valuable resource for designers, writers, and founders looking to navigate their own path toward building something meaningful on their own terms.
Author: Language: en-us Episodes: 78

Nathan Barry Archive
Podcast Episodes
007: DIY video with Caleb Wojcik [not-audio_url] [/not-audio_url]

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One of the most effective ways to show potential customers how your product could be useful to them is to feature it in a promo video. Well-made promo videos can be inspiring, insightful, and fun. The problem is, video c…
006: Three habits for building a profitable audience [not-audio_url] [/not-audio_url]

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If you dream of selling your own products and creating a lifestyle of flexibility and independence, it’s going to be pretty tough to do that without an audience. Not only that, but that audience must be comprised of peop…
003: Profiting from teaching with Sean McCabe [not-audio_url] [/not-audio_url]

Duration: 1:14:22
Today I’ve got my absolute favorite product creation and launch story to share with you! Sean McCabe started as a web design consultant, then built up a following for his true passion: hand lettering.He then started teac…
001: On Productivity [not-audio_url] [/not-audio_url]

Duration: 21:56
In January 2013 I wrote a series of goals for the year. One of them was “launch a podcast.”How does a goal like that take 18 months to be realized? Well, first I created all kinds of reasons that a podcast was much harde…