#11 Fred Hart - Creative Director @ Interact Boulder | Package Design Now + Audience Centric Design + COVID Sparked DTC Fire + Startup Brand Tips

#11 Fred Hart - Creative Director @ Interact Boulder | Package Design Now + Audience Centric Design + COVID Sparked DTC Fire + Startup Brand Tips

Author: Stratum Nutrition November 24, 2020 Duration: 27:01
In this episode we are speaking with Fred Hart, the Creative Director @ Interact Boulder. Fred and Interact Boulder work with brands such as Boulder Canyon, Noble Made, Dogfish Head Brewing and a ton more. We talk package design, audience centric design, the COVID direct to consumer fire, as well as Fred offering lots of great advice for startup brands in the natural health and supplement categories.

For professionals navigating the complex world of natural health products, Natural Health Products: Ingredients for Success serves as an essential audio resource. Brought to you by Stratum Nutrition, this podcast digs into the real-world challenges and opportunities facing brands in the dietary supplement, functional food, and nutraceutical spaces. Each episode features conversations with seasoned industry experts, moving beyond theory to deliver actionable insights. You'll hear detailed discussions on navigating supply chain logistics, ensuring rigorous quality control, and understanding the latest regulatory and scientific developments. The dialogue also covers practical aspects of manufacturing, effective marketing strategies, and building a resilient brand. This isn't about surface-level tips; it's a deep dive into the operational and strategic knowledge needed to build and sustain a successful business in this dynamic field. Tune in to this podcast for a candid look at the trends, best practices, and news that directly impact your work, all designed to support your professional journey from formulation to market leadership.
Author: Language: en-us Episodes: 42

Natural Health Products: Ingredients for Success
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