Advertising, Storytelling, and Content Marketing in the Cannabis Industry

Advertising, Storytelling, and Content Marketing in the Cannabis Industry

Author: Cannabis Radio May 1, 2023 Duration: 30:02

Ricardo Baca is a 20-year veteran journalist and cannabis futurist, widely respected in both modern media and drug-policy circles. He was appointed The Denver Post’s first-ever cannabis editor in 2013 and founded the news vertical The Cannabist, where he extensively covered the advent of the U.S. adult-use cannabis market and related issues around the world, as seen in the feature documentary Rolling Papers.

Ricardo launched Grasslands: A Journalism-Minded Agency in 2016 to work directly with business leaders in highly regulated industries, from cannabis and psychedelics to spirits and healthcare. Grasslands is a journalism-minded marketing and public relations agency working with bold brands in cannabis and psychedelics.

Named one of Fortune’s 7 Most Powerful People in America’s Marijuana Industry in 2016 and Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work.

They talk about the challenges of advertising in cannabis, social media plays a crucial role in this. Recently Twitter sort of “opened up” some of the cannabis advertising capabilities so we dive into that and much more. 



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Tune into NCIA Cannabis Industry Voice for a direct line into the complex and fast-moving world of legal cannabis. Produced by Cannabis Radio, this isn't just industry talk; it's a vital resource for anyone whose business intersects with this unique sector. Each episode digs into the real-world implications of legislative shifts and regulatory updates, breaking down how policy changes in Washington or at the state level actually translate to the ground. You'll hear candid conversations with founders, advocates, and operators who are navigating these challenges daily, getting into the specifics of their strategies and stories. This podcast serves as both a news briefing and a deep-dive analysis, focusing on the operational, financial, and social dynamics that define the modern cannabis landscape. For professionals from investors and entrepreneurs to marketers and compliance officers, it provides the contextual understanding needed to make informed decisions. The discussions are timely, grounded, and always aimed at cutting through the noise to highlight the substantive issues and innovators shaping the industry's future.
Author: Language: English Episodes: 100

NCIA Cannabis Industry Voice
Podcast Episodes
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