Starting a Software Business with Liam Westley

Starting a Software Business with Liam Westley

Author: Carl Franklin and Richard Campbell December 11, 2014 Duration: 53:09
While at the NDC London conference, Carl and Richard talk to Liam Westley about building your own software business. It starts with the idea that the most destructive thing to your software business is support calls - or more broadly, the accumulated cost of your past business. The conversation digs into the power of being a business of one, rather than having employees, and thinking beyond just your development work, digging into all the other aspects of business: marketing, sales, accounting, and so on. As Liam says, starting a software business is easy, staying in business is hard!

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Hosted by Carl Franklin and Richard Campbell, .NET Rocks! is a long-running conversation with the people building the future of software. This isn't a dry lecture; it's a lively, technical deep dive where two seasoned developers explore the vast ecosystem around Microsoft .NET, Azure, and modern development practices with a diverse roster of expert guests. Each episode feels like you're pulling up a chair in a room full of brilliant minds, listening to unfiltered discussions about real-world coding challenges, architectural patterns, and the tools that shape our daily work. You'll hear practical advice, war stories from the trenches, and forward-looking insights that go far beyond the documentation. Tuning into this podcast means connecting with a community of professionals who are as passionate about the craft as you are, offering perspectives that can transform how you approach your next project. Whether you're deep into C# or just curious about cloud-native development, these conversations provide a valuable blend of knowledge, humor, and genuine enthusiasm for technology.
Author: Language: English Episodes: 1000

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