Will it be the TikTok general election … or the Zoom general election?

Will it be the TikTok general election … or the Zoom general election?

Author: Mark Pack January 12, 2024 Duration: 49:00
Professor Kate Dommett is one of the UK’s absolute top rank experts on political campaigning, data and the internet. So who better to have back on Never Mind The Bar Charts to talk about how parties use data and what the next general election might bring? Feedback very welcome, and do share this podcast with others who you think may enjoy it. Show notes Data-Driven Campaigning and Political Parties: Five Advanced Democracies Compared by Katharine Dommett, Glenn Kefford and Simon Kruschinski: available from Amazon, Waterstones and independent bookshops.* My previous scepticism about the impact of Cambridge Analytica. Using a Personality-Profiling Algorithm to Investigate Political Microtargeting: Assessing the Persuasion Effects of Personality-Tailored Ads on Social Media: an academic study showing how targeting people by personality type could work. The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments: the limited impact of online advertising. Podcast with Florian Foos on the effects of different campaign tactics. Eitan Hersh on what data US campaigners really use. Ground Wars – Personalized Communications in Political Campaigns by Rasmus Kleis Nielsen: or what canvassers really do when they are on the doorstep. Ground Wars – Personalized Communications in Political Campaigns by Rasmus Kleis Nielsen Kate Dommett's previous appearance on this podcast: What really happens at the grassroots when political parties push new ways of campaigning? One of my early experiments with using Zoom for politics and how Pokémon GO was used by some Lib Dems. Kate Dommett and John Curtice talks for the Political Studies Association. Kate Dommett on X/Twitter. Theme tune by Hugo Lee. New to listening to podcasts? Here are some tips on how to listen to podcasts. Check out some of this show's most popular previous episodes. * Affiliate links which generate a commission for sales.

Join Mark Pack for Never Mind The Bar Charts, a podcast that digs into the mechanics, personalities, and unexpected stories shaping British politics, with a particular eye on the Liberal Democrats. This isn't a dry recitation of policy papers or a simple replay of the week's headlines. Instead, Mark and his guests pull apart the political narratives, examining the strategies, the polling data behind the bar charts, and the human moments that often get lost in the Westminster fray. You'll hear conversations that go beyond the soundbites, offering analysis that is both insightful and accessible, whether you're a political insider or just a curious observer. The tone is conversational and often wry, with those promised stray digressions into history, culture, and the occasional oddity that makes politics so perpetually fascinating. It's a show for anyone who finds the 'how' and 'why' of political life more compelling than the 'what'. New episodes of this podcast regularly feature a range of voices from across the political spectrum, all brought together by Mark's long-standing expertise and genuine curiosity about the subject.
Author: Language: en-gb Episodes: 50

Never Mind The Bar Charts
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