Sara Byala, "Bottled: How Coca-Cola Became African" (Oxford UP, 2023)

Sara Byala, "Bottled: How Coca-Cola Became African" (Oxford UP, 2023)

Author: Marshall Poe December 30, 2025 Duration: 1:07:39
Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. Bottled asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. Bottled: How Coca-Cola Became African (Oxford University Press, 2023) by Dr. Sara Byala is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Dr. Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone's fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Dr. Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century? This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/african-studies

Dive into the complex and vibrant realities of the African continent through its latest scholarship. New Books in African Studies, part of the broader New Books Network founded by Marshall Poe, offers a space where authors and academics engage in substantive, accessible conversations about their newest work. Each episode pairs a researcher with a knowledgeable host for a deep exploration of a recently published book, moving beyond simple summaries to unpack the arguments, the research journeys, and the contemporary relevance of these studies. You’ll encounter discussions that span history, politics, social movements, artistic expression, and the intricate dynamics of culture and place, reflecting the podcast’s wide-ranging scope. This channel transforms dense academic writing into lively dialogue, making cutting-edge thought available to anyone curious about Africa’s past and its pressing present. Tuning in provides a direct line to the scholars shaping the field, offering listeners a chance to grapple with fresh perspectives and nuanced analyses. It’s an intellectual resource that respects the listener’s intelligence, fostering a deeper understanding of a region too often simplified. For anyone with an interest in scholarly discourse, global affairs, or simply learning from experts in genuine conversation, this podcast serves as an invaluable and consistently engaging audio library.
Author: Language: English Episodes: 100

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