Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Hawk)

Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Hawk)

Author: New Digital Age October 8, 2024 Duration: 43:14
The Out of Home (OOH) advertising industry is evolving rapidly, driven by digitisation, growing scale across the globe, and the advanced targeting and measurement capabilities of programmatic media. In this time of change, how can the industry best deliver on the promise of programmatic OOH? In this special podcast, NDA Editor Justin Pearse is joined by OOH experts Lee Cutter, VP, UK & Emerging Markets, Hivestack, and Shanil Chande, Commercial & Partnerships Director, UK & Intern...

Tune into New Digital Age for a grounded conversation about the forces reshaping how we connect and conduct business. This isn't about breathless hype; it's a clear-eyed look at the practical realities of digital media and marketing, hosted by the team at New Digital Age. Each episode features candid interviews with the people actually building and navigating this landscape, from strategists and creators to analysts and entrepreneurs. You'll hear specific insights drawn from real campaigns and market shifts, paired with thoughtful analysis that cuts through the noise. Whether it's a deep dive into an emerging platform, a discussion on changing consumer behaviour, or an examination of a new regulatory challenge, the focus is always on what these developments mean for professionals right now. This podcast sits at the intersection of business, news, and technology, offering a valuable perspective for anyone whose work depends on understanding the digital world. It's for those who prefer substance over soundbites, providing the context and depth needed to make informed decisions in a rapidly evolving arena.
Author: Language: en-gb Episodes: 100

New Digital Age
Podcast Episodes
Programmatic Under the Microscope: Re-constructing digital identity [not-audio_url] [/not-audio_url]

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The second edition of NDA's four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on re-constructing digital identity. In this episode, we discuss how publisher DPG Media is appr…
NDA Meets: Dirk Jacobs, CEO at Adnuntius Asia [not-audio_url] [/not-audio_url]

Duration: 29:52
Adnuntius is a technology company causing huge waves in the digital publishing industry. As part of a series focusing on the company, we sit down with Dirk Jacobs, CEO at Adnuntius Asia. We discuss how Adnuntius is worki…

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