Masters of Media: Peter Rowe, Head of Media at NatWest Group

Masters of Media: Peter Rowe, Head of Media at NatWest Group

Author: New Digital Age July 22, 2024 Duration: 38:55
NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Peter Rowe, Head of Media at NatWest Group. On moving from procurement to marketing: In procurement, I looked at inputs, such as how many agencies you need, and at outputs but also outcomes And procurement teams have output targets where marketing has outcomes,...

Tune into New Digital Age for a grounded conversation about the forces reshaping how we connect and conduct business. This isn't about breathless hype; it's a clear-eyed look at the practical realities of digital media and marketing, hosted by the team at New Digital Age. Each episode features candid interviews with the people actually building and navigating this landscape, from strategists and creators to analysts and entrepreneurs. You'll hear specific insights drawn from real campaigns and market shifts, paired with thoughtful analysis that cuts through the noise. Whether it's a deep dive into an emerging platform, a discussion on changing consumer behaviour, or an examination of a new regulatory challenge, the focus is always on what these developments mean for professionals right now. This podcast sits at the intersection of business, news, and technology, offering a valuable perspective for anyone whose work depends on understanding the digital world. It's for those who prefer substance over soundbites, providing the context and depth needed to make informed decisions in a rapidly evolving arena.
Author: Language: en-gb Episodes: 100

New Digital Age
Podcast Episodes
Media 101: Making sense of programmatic OOH [not-audio_url] [/not-audio_url]

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Duration: 31:47
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CMO Confidential: Matt Barwell, CMO, Britvic [not-audio_url] [/not-audio_url]

Duration: 38:53
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It's Always Media Thursday with special guest Amy Williams, Good-Loop [not-audio_url] [/not-audio_url]

Duration: 38:37
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