Masters of Media:  Tom Greenlees, Head of Digital Media, Coca-Cola

Masters of Media: Tom Greenlees, Head of Digital Media, Coca-Cola

Author: New Digital Age March 21, 2022 Duration: 36:51
NDA's podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. Next up is Tom Greenlees, Head of Digital Media & Influencer Strategy at The Coca-Cola Company. Tom discusses how the role of media today is "moving from functionality to effectiveness”. The conversation includes the changing role of agency relationships: "Agencies need to ...

Tune into New Digital Age for a grounded conversation about the forces reshaping how we connect and conduct business. This isn't about breathless hype; it's a clear-eyed look at the practical realities of digital media and marketing, hosted by the team at New Digital Age. Each episode features candid interviews with the people actually building and navigating this landscape, from strategists and creators to analysts and entrepreneurs. You'll hear specific insights drawn from real campaigns and market shifts, paired with thoughtful analysis that cuts through the noise. Whether it's a deep dive into an emerging platform, a discussion on changing consumer behaviour, or an examination of a new regulatory challenge, the focus is always on what these developments mean for professionals right now. This podcast sits at the intersection of business, news, and technology, offering a valuable perspective for anyone whose work depends on understanding the digital world. It's for those who prefer substance over soundbites, providing the context and depth needed to make informed decisions in a rapidly evolving arena.
Author: Language: en-gb Episodes: 100

New Digital Age
Podcast Episodes
NDA Meets: Paul Wright, Head of Uber Advertising UK [not-audio_url] [/not-audio_url]

Duration: 32:37
Paul Wright is a true digital veteran, with experience across companies like Apple, Amazon and Omnicom and many more He joined Uber six months ago to set up its advertising operations in London. The discussion explores h…
Media 101: Making sense of programmatic OOH [not-audio_url] [/not-audio_url]

Duration: 32:48
The fast-moving nature of this industry means that even the most digitally experienced may well not be fully up to speed with sectors outside their day-to-day area of focus. Which is why NDA has launched our Media 101 po…
My Path to the Top: Anne Stagg, UK CEO Merkle [not-audio_url] [/not-audio_url]

Duration: 31:47
In this podcast series, we’ll be talking to agency leaders to discover the stories behind their journey to the top of the industry and what lessons others can learn from them. Anne Stagg is the UK CEO of dentsu's Custome…
CMO Confidential: Matt Barwell, CMO, Britvic [not-audio_url] [/not-audio_url]

Duration: 38:53
CMO Confidential is a podcast series on NDA where we talk to CMOs who, while not digital in job title, have digital understanding and experience embedded in their DNA. In this episode, we sit down with Matt Barwell, CMO…
It's Always Media Thursday with special guest Amy Williams, Good-Loop [not-audio_url] [/not-audio_url]

Duration: 38:37
NDA Editor Justin Pearse and Publisher Andy Oakes return with another disorganised ramble through a week in the digital media and marketing industry. We discuss retail media, tacos, NDA and Newsworks' comedy quiz show in…