Media 101: Making sense of programmatic OOH

Media 101: Making sense of programmatic OOH

Author: New Digital Age June 28, 2023 Duration: 32:48
The fast-moving nature of this industry means that even the most digitally experienced may well not be fully up to speed with sectors outside their day-to-day area of focus. Which is why NDA has launched our Media 101 podcast series. We'll be talking to experts across the industry for a deep dive into different sectors. Out of home is one the oldest ad mediums but it's being supercharged by programmatic technologies to make programmatic OOH one of the most dynamic and burgeoning areas o...

Tune into New Digital Age for a grounded conversation about the forces reshaping how we connect and conduct business. This isn't about breathless hype; it's a clear-eyed look at the practical realities of digital media and marketing, hosted by the team at New Digital Age. Each episode features candid interviews with the people actually building and navigating this landscape, from strategists and creators to analysts and entrepreneurs. You'll hear specific insights drawn from real campaigns and market shifts, paired with thoughtful analysis that cuts through the noise. Whether it's a deep dive into an emerging platform, a discussion on changing consumer behaviour, or an examination of a new regulatory challenge, the focus is always on what these developments mean for professionals right now. This podcast sits at the intersection of business, news, and technology, offering a valuable perspective for anyone whose work depends on understanding the digital world. It's for those who prefer substance over soundbites, providing the context and depth needed to make informed decisions in a rapidly evolving arena.
Author: Language: en-gb Episodes: 100

New Digital Age
Podcast Episodes
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