NDA Meets Agency CTOs: Ross Barnes, Global CTO at The&Partnership

NDA Meets Agency CTOs: Ross Barnes, Global CTO at The&Partnership

Author: New Digital Age October 19, 2022 Duration: 34:29
NDA has launched a new podcast series, talking to CTOs at agencies to understand the meaning of the role today, especially how such individual's help select and maintaining the huge number of tech partners agencies now work with. First up is Ross Barnes, Global CTO at The&Partnership. We discuss how tech companies stand the best chance of getting Ross's attention to get their tech solution adopted by the agency and used by its clients, why he always wants a product person pres...

Tune into New Digital Age for a grounded conversation about the forces reshaping how we connect and conduct business. This isn't about breathless hype; it's a clear-eyed look at the practical realities of digital media and marketing, hosted by the team at New Digital Age. Each episode features candid interviews with the people actually building and navigating this landscape, from strategists and creators to analysts and entrepreneurs. You'll hear specific insights drawn from real campaigns and market shifts, paired with thoughtful analysis that cuts through the noise. Whether it's a deep dive into an emerging platform, a discussion on changing consumer behaviour, or an examination of a new regulatory challenge, the focus is always on what these developments mean for professionals right now. This podcast sits at the intersection of business, news, and technology, offering a valuable perspective for anyone whose work depends on understanding the digital world. It's for those who prefer substance over soundbites, providing the context and depth needed to make informed decisions in a rapidly evolving arena.
Author: Language: en-gb Episodes: 100

New Digital Age
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