NDA Meets: David Shaw, CEO, Cedara

NDA Meets: David Shaw, CEO, Cedara

Author: New Digital Age February 14, 2024 Duration: 31:02
Incredibly, the volume of carbon emissions generated by the digital advertising industry now exceeds the emissions associated with the aviation sector. Here, NDA editor Justin Pearse talks to David Shaw, Co-founder and CEO of Cedara, a carbon intelligence platform for marketers. Shaw argues that while sustainability is a hot topic right now, too many carbon calculator solutions are based on estimated or insufficient data that omit the impact of emissions in your supply chain. “The...

Tune into New Digital Age for a grounded conversation about the forces reshaping how we connect and conduct business. This isn't about breathless hype; it's a clear-eyed look at the practical realities of digital media and marketing, hosted by the team at New Digital Age. Each episode features candid interviews with the people actually building and navigating this landscape, from strategists and creators to analysts and entrepreneurs. You'll hear specific insights drawn from real campaigns and market shifts, paired with thoughtful analysis that cuts through the noise. Whether it's a deep dive into an emerging platform, a discussion on changing consumer behaviour, or an examination of a new regulatory challenge, the focus is always on what these developments mean for professionals right now. This podcast sits at the intersection of business, news, and technology, offering a valuable perspective for anyone whose work depends on understanding the digital world. It's for those who prefer substance over soundbites, providing the context and depth needed to make informed decisions in a rapidly evolving arena.
Author: Language: en-gb Episodes: 100

New Digital Age
Podcast Episodes
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The second edition of NDA's four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on re-constructing digital identity. In this episode, we discuss how publisher DPG Media is appr…
NDA Meets: Dirk Jacobs, CEO at Adnuntius Asia [not-audio_url] [/not-audio_url]

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