NDA Meets: Jonny Whitehead, Strategy Director, Skyrise

NDA Meets: Jonny Whitehead, Strategy Director, Skyrise

Author: New Digital Age March 25, 2024 Duration: 37:19
In the latest NDA Meets podcast, NDA Editor Justin Pearse sits down with Jonny Whitehead, Strategy Director at Skyrise, an audience targeting platform powered by mobile network data. The conversation is focussed on how the digital media industry is shifting into a new era of media effectiveness, driven by regulatory shift and the huge issue of signal loss, throwing up challenges to the digital ad industry's approach to digital attribution and tracking . "Moving into the third age of media eff...

Tune into New Digital Age for a grounded conversation about the forces reshaping how we connect and conduct business. This isn't about breathless hype; it's a clear-eyed look at the practical realities of digital media and marketing, hosted by the team at New Digital Age. Each episode features candid interviews with the people actually building and navigating this landscape, from strategists and creators to analysts and entrepreneurs. You'll hear specific insights drawn from real campaigns and market shifts, paired with thoughtful analysis that cuts through the noise. Whether it's a deep dive into an emerging platform, a discussion on changing consumer behaviour, or an examination of a new regulatory challenge, the focus is always on what these developments mean for professionals right now. This podcast sits at the intersection of business, news, and technology, offering a valuable perspective for anyone whose work depends on understanding the digital world. It's for those who prefer substance over soundbites, providing the context and depth needed to make informed decisions in a rapidly evolving arena.
Author: Language: en-gb Episodes: 100

New Digital Age
Podcast Episodes
NDA Meets: David Winstone, Trading Director  UK, Channel Factory [not-audio_url] [/not-audio_url]

Duration: 31:09
In the latest NDA Meets podcast, NDA Editor Justin Pearse sat down in Cannes with David Winstone, Trading Director UK, Channel Factory to discuss the future of the digital advertising industry. Topics covered included co…
NDA’s An Audience With: Sir Martin Sorrell of S4 Capital [not-audio_url] [/not-audio_url]

Duration: 44:38
In the second of our special ‘An Audience With’ podcasts from Canne 2024, NDA editor sits down to chat with Sir Martin Sorrell, Co-Founder and Executive Chairman of S4 Capital. One of the ad industry’s biggest names, Sor…
NDA's An Audience With: Terence Kawaja of Luma Partners [not-audio_url] [/not-audio_url]

Duration: 38:14
In the first of our special 'An Audience With' podcasts from Cannes 2024, NDA editor Justin Pearse speaks with Terence 'Terry' Kawaja, founder and CEO of LUMA Partners. One of the most influential people in the industry,…
NDA Meets: Hannah Walker, Head of Mid Market UK at Reddit [not-audio_url] [/not-audio_url]

Duration: 30:50
In the latest episode of the NDA Meets podcast, NDA Editor Justin Pearse is joined in the studio by Hannah Walker, Head of Mid Market UK at Reddit. Reddit has been bolstering its advertising business in recent months to…
It's Always Media Thursday: With special guest Mary Keane-Dawson [not-audio_url] [/not-audio_url]

Duration: 26:04
In the latest It's Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes are back for another irreverent take on a a week in the digital media and marketing industry. After an unusual departure int…
NDA Meets: David Shaw, CEO, Cedara [not-audio_url] [/not-audio_url]

Duration: 31:02
Incredibly, the volume of carbon emissions generated by the digital advertising industry now exceeds the emissions associated with the aviation sector. Here, NDA editor Justin Pearse talks to David Shaw, Co-founder and C…