New Media Show #652 with Rob Greenlee and Lauren Shippen
On Episode 652 of the New Media Show, host Rob Greenlee shares a screen with Lauren Shippen, Creative Director at Atypical Artists, to tackle a growing tension in creator media around audio fiction, which is thriving as a storytelling format but is being pressure-tested by the industry’s video-first discovery push.
Fiction podcasts did not stop working. What changed is how platforms signal value, how audiences discover new shows, and how creators feel forced to look video-ready to compete.
The real question for fiction creators in 2026 is not “How do I force my story into video?” It is “How do I protect the magic of audio storytelling while adding the right discovery layers for today’s platforms?”
Lauren shares what fiction creators often misunderstand about sustainability, what typically breaks first when the story stalls, and where video helps, hurts, or becomes unrealistic.
Rob lays out a practical framework for separating audio as the product from video as the discovery layer, plus realistic tiers of visual strategy that will not turn your show into a second production company.
Quick answers for creators
What is the episode about
A practical conversation about protecting audio fiction storytelling while adapting to video-driven discovery across platforms in 2026.
Should fiction podcasts become video podcasts to grow
Not automatically. The strategy is to keep audio as the core product and use video selectively as a discovery layer when it improves reach without breaking the production model.
What is the biggest mistake fiction creators make
Trying to solve growth with promotion before fixing story retention fundamentals like onboarding, pacing, cadence, and season design.
How should fiction shows think about video?
As budget tiers. Start with lightweight discovery assets and only move toward full narrative adaptation if the economics and workflow support it.
Topics we cover
– Why fiction creators feel pulled between story-first goals and video-first platform expectations
– The top growth inputs fiction creators still control, even when platforms shift
– Story architecture that drives retention before promotion pacing, onboarding, cadence, and season design
– Video pressure: what is real, what is hype, and what creators should ignore
– Audio only vs video for fiction when format helps and when it hurts
– Budget tiers for video lightweight discovery assets vs full narrative adaptation
– Trailers as conversion assets and how to build a simple start here listener path
– Why human recommendations still beat algorithm chasing for story shows
Community reality checks what to prove before building Discord or fan spaces
– Where AI helps scripted storytelling workflows, and where it can damage authorship and trust
– A practical 30-day growth plan for fiction podcasters
Chapters:
00:00 Story Versus Screen
01:41 Meet Lauren Shippen
03:22 What Counts As Podcast
06:00 Video As Discovery
08:18 Netflix Podcast Strategy
15:30 Monetization And Paywalls
19:48 Apple Video Feed Tension
22:36 Always On Audio Fiction
27:47 Audience Growth Beyond Podcasts
32:50 AI Slop Versus Art
40:21 Sports Analogy For AI
42:38 Why AI Lacks Heart
43:31 Gaming and Interactive Futures
45:03 If Everyone Can Generate It
47:10 The Internet Shapes AI Adoption
48:45 Podcasting as Human Story
51:14 Blurring Fiction and Truth
54:01 Atypical Artist Slate Tour
57:17 Making Shows Work Economically
01:03:54 Producing and Adapting Workflow
01:06:04 Origin Story Bright Sessions
01:10:21 New Projects and Immersive Marketing
01:14:14 Serial Model and Journalism Worries
01:15:38 Fiction Podcast Evolution
01:17:22 Wrap Up and Next Episode Tease
Featured projects mentioned
The Bright Sessions
Rebel Robin
2000 and Late
Breaker Whiskey
Hosted by veteran voice Rob Greenlee, New Media Show (Video) offers a grounded, weekly conversation about the realities of building an audience and a business in today's digital landscape. Each episode features a different guest co-host, bringing fresh perspectives from the trenches of content creation, marketing, and entrepreneurship. The discussions move beyond theory, focusing on practical strategies and the evolving tools that shape how we connect and communicate. You'll hear honest reflections on what works, what doesn't, and where the opportunities lie in the constantly shifting worlds of podcasting and online video. This isn't about hype; it's a clear-eyed look at the craft and commerce of new media, informed by Rob's long history in the space and the direct experiences of his weekly collaborators. Tune in for a straightforward exchange of ideas that feels more like a focused workshop than a broadcast, designed for anyone serious about understanding and navigating the business side of digital content.
Author: Rob Greenlee
Language: en-us
Episodes: 100
YouTube Platform Challenges Discussed Todd and Rob discussed the challenges and concerns of recommending YouTube to podcasters. Todd highlighted issues with the platform’s validation process, advertising policy, and mone…
Todd and Rob take a look at the statistics of show and episode production over the past 12 months. Based on pretty much all data the podcasting space still looks to be in a recession in new shows being created are still…
Podcast One’s Stock continues to go down. The question is how low can the stock go and if, at some point, there is a buying opportunity yet full of risk. But it’s a lousy omen of how far it’s dropped so far. Show Summary…
Once again, Google cannot get its podcast strategy straight and will pull the plug on Google Podcast sometime next year after achieving mild success and leaving the door open for Apple to create a viable Podcast App for…
In some recent interviews Todd has been on, he has asked if the 1-minute minimum measurement standard used in Podcasting is too short. Should it be longer, or should there be higher qualifying standards on a listen/downl…
Todd and Rob talk about our favorite topic, RSS, in podcasting and go over the latest Podcast News, and somehow, the show ends up being one of the most snarky episodes we have created in some time. Sorry, some of these l…
The New Media Show recently had an insightful discussion between host Rob Greenlee and guest Deirdre Tshien, CEO of AI-powered podcast post-production platform CapShow, about the future of artificial intelligence in podc…
Todd Cochrane and Rob Greenlee bring you the New Media Show live from Podcast Movement 2023 with guests James Cridland of Podnews and Anne Kavanagh, the new CEO of Ossa. We spent just over an hour talking about the podca…
Stephanie Arakelian joins Todd and Rob from the Impact Theory Podcast and YouTube channel. She is a podcast marketing and audience development specialist with the team. We discuss what it takes to have a successful Podca…
