Todd and Rob discussed recent research showing that podcast listeners consume audio and video podcasts, often following the same shows in both formats. They debated whether podcasting is shifting towards more video, with Todd arguing that video is still a tiny percentage of podcasting.
The conversation shifts to broader topics in the podcasting space. They touch upon recent research by Tom Webster, which suggests a unified audience for audio and video podcasts. This leads to a detailed exchange about the consumption habits of podcast audiences, the practicalities and challenges of producing video content, and the importance of catering to audio and video audiences.
They debate the merits of audio versus video podcasting, with Todd emphasizing the need for podcasters to have realistic expectations about the impact and reach of video content. Rob counters by highlighting the evolving listener preferences and the potential for video to attract a different audience segment.
There’s a discussion about the technical aspects of integrating video into podcasts, such as using HLS streaming and the complexities of embedding video content. They also discuss changes in video hosting platforms like Vimeo and the strategic considerations for podcasters choosing between different media formats.
The conversation has an underlying theme of balancing innovation and practicality in podcast production. They agree that while video offers new opportunities, it also requires a distinct approach and strategy, different from traditional audio podcasting.
Other topics included:
- Todd is moving his websites to new infrastructure to upgrade technology and lower costs
- Recent examples of podcasts being removed from Spotify highlight the risks of being on closed platforms
- Promoting modern podcast apps that support new formats like video and allow listeners to keep shows via value-for-value
- A music artist using podcasting and value-for-value to earn more from her music
- The need to educate podcasters and listeners about these new opportunities beyond big platforms like YouTube
The overarching debate was whether video and new formats are the future of podcasting or a niche pursued by very few shows. They agreed content creators should understand the differences in audio vs. video audiences and strategies.
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The post Educating Podcast Listeners on Podcast Apps #570 first appeared on New Media Show.
