The End of Year Wrap Up #571

The End of Year Wrap Up #571

Author: Rob Greenlee December 28, 2023 Duration: 0:00

Todd and Rob, discuss various topics related to podcasting and technology. They start by discussing the New Media Show site going to a new platform and the importance of the updates. The discussion moves to certain podcasters shifting towards selling impressions rather than downloads in podcasting, with Heather Osgood’s podcasts mentioned. They express skepticism about this change, citing concerns over impressions’ value and impact on the podcast industry.

Todd and Rob also discuss the iOS 17 update affecting podcast download counts, especially for shows with over 300 episodes. They delve into the complexities of podcast metrics and the importance of understanding audience behavior.

Additionally, they touch upon other topics like the Corporate Transparency Act requiring corporations and LLCs to disclose ownership information, the use of social media for personal information sharing, the impact of the economy on people’s spending habits, and the trend of electric vehicles. They also briefly mention the decline in podcast episodes published during the holiday season and the significance of this trend.

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Hosted by veteran voice Rob Greenlee, New Media Show (Video) offers a grounded, weekly conversation about the realities of building an audience and a business in today's digital landscape. Each episode features a different guest co-host, bringing fresh perspectives from the trenches of content creation, marketing, and entrepreneurship. The discussions move beyond theory, focusing on practical strategies and the evolving tools that shape how we connect and communicate. You'll hear honest reflections on what works, what doesn't, and where the opportunities lie in the constantly shifting worlds of podcasting and online video. This isn't about hype; it's a clear-eyed look at the craft and commerce of new media, informed by Rob's long history in the space and the direct experiences of his weekly collaborators. Tune in for a straightforward exchange of ideas that feels more like a focused workshop than a broadcast, designed for anyone serious about understanding and navigating the business side of digital content.
Author: Language: en-us Episodes: 100

New Media Show (Video)
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