This week (December 17th, 2025) on episode #645 of The New Media Show with Rob Greenlee host is joined by longtime podcasting pioneer and returning guest co-host Cliff Ravenscraft, the Podcast Answer Man, for a wide-ranging and timely conversation about where podcasting has been and where it’s heading next.
The episode opens with a reflection on the long-running industry debate around the definition of a podcast and why that question has resurfaced so often over the last few years. Rob and Cliff explore how audience behavior has quietly moved ahead of industry debates, shifting consumption toward a mix of audio, video, livestreams, and platforms like YouTube, often without waiting for permission or consensus.
Cliff shares the full story behind his return to the Podcast Answer Man brand after stepping away years ago, including why he left, what he focused on during his time away, and what changes in the podcasting and creator landscape made this the right moment to come back. He reflects on two decades in podcasting, helping tens of thousands of creators launch shows, and why many creators today feel overwhelmed by conflicting advice around video, algorithms, and monetization.
Rob introduces the concept of podcasting’s evolving eras, beginning with the often-forgotten “Zero Era” where audio and video podcasting coexisted early on, followed by the MeUndies era, the experimentation and acquisition boom, and the more recent identity-crisis phase defined by the question “What is a podcast?”
Together, Rob and Cliff discuss why the industry may now be entering what’s being called the Liquid Content Era, where shows are no longer confined to a single format and content flows across feeds, platforms, and experiences.
The conversation digs into the tension between creator intent and audience convenience, the role of RSS in a changing ecosystem, and the risks of letting algorithms dictate creative decisions.
Cliff offers a counterbalance to the pressure many creators feel to be everywhere at once, emphasizing that audio-only podcasting can still succeed when aligned with clear goals, sustainable workflows, and meaningful audience relationships.
The episode also explores production quality, evolving audio standards, video integration challenges, international podcast growth, and why podcasting remains a powerful global medium despite constant claims that it’s “over” or “dead.”
This episode is both a reality check and a recalibration, encouraging creators to stop defending definitions, focus on serving audiences, and choose formats intentionally rather than reactively.
Join the conversation in comments, and be part of the discussion about what podcasting really means now and what it can become next.
Rob Greenlee
Rob Greenlee Website
https://RobGreenlee.com
New Media Show for Audio and Video RSS feeds
https://NewMediaShow.com
Adore Podcast Network
https://AdoreNetwork.com
Adore Creator Community on Skool
https://Skool.com/AdoreNetwork
Podcast Hall of Fame
https://PodcastHall.com
https://YouTube.com/@OfficialPodcastHallofFame
The Pro Creator Playbook with Rob Greenlee
Audio podcast
https://www.adorenetwork.com/show/pro-creator-playbook-audio/
Video show
https://www.adorenetwork.com/show/pro-creator-playbook-video/
Spoken Life Show
https://www.adorenetwork.com/show/spoken-life-show/
Spoken Human show on YouTube
https://YouTube.com/@spokenhuman
Rob Greenlee YouTube channel
https://YouTube.com/@RobGreenlee
Cliff Ravenscraft
https://CliffRavenscraft.com
https://PodcastAnswerMan.com
The post What’s a Podcast Era Is Over – Welcome Liquid Content Era #645 first appeared on New Media Show.
