066 - What Makes a Non-Profit Brand Stand Out? Tips from DP Knudten

066 - What Makes a Non-Profit Brand Stand Out? Tips from DP Knudten

Author: David Pisarek June 20, 2023 Duration: 53:45

In today's episode, we're thrilled to welcome the brilliant DP Knudten, an expert in non-fiction branding. DP has worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/’ and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.

We'll explore the importance of transparency, the power of storytelling, and the strategies for effective communication that DP has successfully implemented for some of the world's leading brands. Get ready for insights, inspirations, and the tools to elevate your non-profit branding. Tune in to this brand-centric episode for a masterclass in brand development and management. Don't miss it!



Visit the episode's page: wowdigital.com/066


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

Non-Profit Digital Success
Podcast Episodes
067 - Epic Stakeholder Engagement: Stu Swineford’s Content Secrets [not-audio_url] [/not-audio_url]

Duration: 44:29
In today's Non-Profit Digital Success Podcast episode, we're thrilled to host the marketing mastermind, Stu Swineford. With over 30 years of marketing experience under his belt, Stu specializes in helping purpose-driven…
065 - How to Say 'No' in Non-profits: Lessons from Julie Boll [not-audio_url] [/not-audio_url]

Duration: 33:34
In today's episode, we are thrilled to welcome a special guest, Julie Boll, an expert on courageous leadership in the nonprofit sector. Julie has transformed organizations with a $10 million track record in awarded grant…
064 - The Secrets of a Non-Profit Brand Strategy with Douglas Spencer [not-audio_url] [/not-audio_url]

Duration: 24:38
In today's episode, we're thrilled to have a special guest, Douglas Spencer, a leader in the field of branding and marketing. With more than 20 years of experience working with global professionals in various sectors inc…
062- Transform Your Non-Profit: Melissa Bennett’s Power Tips [not-audio_url] [/not-audio_url]

Duration: 36:16
In today's episode, we have the pleasure of hosting Melissa Bennett, the CEO of ctrl-f, a digital marketing collective based in Hamilton, Ontario. With her extensive experience in the non-profit sector, Melissa shares he…
059 - The Neuroscience of Non-profit Fundraising, with Cindy Wagman [not-audio_url] [/not-audio_url]

Duration: 32:45
In today's episode, we're excited to have Cindy Wagman as our special guest! Cindy is the President and Founder of The Good Partnership, a consultancy that helps small nonprofits unlock their potential through effective…