127 - How to turn Data into Donations with Stephen Newland

127 - How to turn Data into Donations with Stephen Newland

Author: David Pisarek October 22, 2025 Duration: 38:05

Join host David Pisarek and fractional CFO Stephen Newland for a practical deep dive on turning clean data into confident fundraising decisions.


Stephen, founder of Money Path, shares simple frameworks to calculate real ROI, value staff time, and use metrics like CAC and LTV to decide where to double down so your non-profit raises more while spending smarter.


In this episode of the Non-Profit Digital Success Podcast, you will hear how finance and marketing can work together to track campaigns properly, build dashboards that matter, and avoid the common pitfalls that waste budget, including misused Google Ad Grants.


Discover how to:

  • Clean up your donor CRM and financial data so reports actually tell the truth

  • Attribute results using separate landing pages, QR codes, and clear tracking

  • Include staff time in true campaign costs, then compare channel by channel

  • Use CAC and LTV to scale what works and cut what does not

  • Spot when you need expert help for ads and analytics, before money is wasted


Whether you are a small shop wearing many hats or a growing team, this conversation gives you an actionable playbook to turn numbers into bigger donations and long-term donor value.


Tune in to “How to turn Data into Donations with Stephen Newland” and start making data-driven decisions with confidence. 💡


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

Non-Profit Digital Success
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