131 - How to Create Authentic Content That Builds Donor Trust with Kimberly Haley-Coleman

131 - How to Create Authentic Content That Builds Donor Trust with Kimberly Haley-Coleman

Author: David Pisarek December 10, 2025 Duration: 27:34

Join host David Pisarek and Globe Aware’s Kimberly Haley-Coleman for a practical conversation on turning real volunteer experiences into authentic content that builds trust and drives engagement.

In this episode of the Non-Profit Digital Success Podcast, Kimberly shares how short-term service projects naturally generate user-generated content, how to prepare participants with the right formats, and how to knit Facebook, Instagram, YouTube, and podcasting into a simple, effective ecosystem. You will also hear a powerful field story that illustrates why human connection beats polished campaigns every time, plus a 24-hour challenge to find your organization’s “joy point.”


Discover how to:

  • Encourage authentic storytelling from volunteers without making it feel like a commercial

  • Prepare participants using audio, video, and quick-hit guides so they arrive informed and confident

  • Capture stories from both sides of the “hammer,” with bilingual coordinators and ethical framing

  • Use everyday tools, including Google Ad Grants and social platforms, to scale engagement on a budget

  • Build lasting donor trust through consistent, real-world moments

Whether you’re launching a new program or levelling up your digital presence, this episode gives you actionable ideas to inspire sharing, strengthen credibility, and grow impact.

Tune in now to learn how authentic content can move your mission forward.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 50

Non-Profit Digital Success
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