138 - Raise More with Smarter Marketing with George Percy

138 - Raise More with Smarter Marketing with George Percy

Author: David Pisarek April 29, 2026 Duration: 35:15

Join host David Pisarek and digital strategist George Percy for a practical conversation about how smarter, more human marketing can help non-profits raise more and build stronger donor relationships.

In this episode of the Non-Profit Digital Success Podcast, George shares powerful insights on using data-driven strategies without losing the human connection, helping organizations move beyond “mechanical marketing” toward more meaningful engagement.

Discover the keys to:

  • Using personalization and donor data to increase engagement and giving
  • Applying ethical marketing and behavioural science to improve results
  • Building smarter systems, from CRM strategy to first-party data, that reduce stress and support long-term growth

Whether you’re part of a small team juggling many roles or looking to refine a mature digital strategy, this episode is packed with practical ideas and expert advice to help your non-profit market more effectively and grow support.


Tune in to Raise More with Smarter Marketing with George Percy to learn how thoughtful strategy, better systems, and human-led digital marketing can strengthen your mission and amplify your impact.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

Non-Profit Digital Success
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