143 - Stop Losing Supporters With Confusing Messaging with Russell Van Brocklen

143 - Stop Losing Supporters With Confusing Messaging with Russell Van Brocklen

Author: David Pisarek August 12, 2026 Duration: 34:32

Join host David Pisarek and dyslexia researcher and educator Russell Van Brocklen for a fascinating conversation about how neurodivergent thinking can help non-profits simplify their messaging, communicate more clearly, and create stronger connections with their audiences.

In this episode of the Non-Profit Digital Success Podcast, Russell shares his personal journey with dyslexia and the communication methods he developed through years of research and education. He breaks down how universal themes can help organizations cut through complicated messaging and explains how tools like ChatGPT and Claude can support the process.

Discover how to:

  • Find the universal theme at the heart of your non-profit’s message.
  • Use neurodivergent thinking to approach communication from a different perspective.
  • Leverage ChatGPT and Claude to brainstorm, refine, and strengthen your content.
  • Create clearer messaging that builds an emotional connection with donors and supporters.
  • Develop an AI workflow that combines technology with human expertise.
  • Make your messaging more focused so your audience knows what action to take.


Russell also challenges the idea that one AI prompt is enough. He shares his process for repeatedly reviewing and refining AI-generated content, while emphasizing the importance of experienced humans in producing the final result.

Whether your non-profit is struggling to explain what it does, experimenting with AI, or looking for ways to make its communications more accessible and impactful, this episode offers a fresh perspective and practical ideas you can start testing right away.

Tune in to "Neurodivergent Thinking Fixes Non-Profit Messaging with Russell Van Brocklen" to learn how a different way of thinking could lead to much clearer communication.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 50

Non-Profit Digital Success
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