18. Guiding Nonprofits with Data-Driven Insights: A Conversation with Dr. Susan Korbel

18. Guiding Nonprofits with Data-Driven Insights: A Conversation with Dr. Susan Korbel

Author: Eskin Fundraising Training June 29, 2025 Duration: 23:00

In this episode of Non-Profit North Stars, host Jim Eskin sits down with Dr. Susan Korbel, founder of Core Research, to discuss the crucial role market research plays in the nonprofit sector. With over three decades of experience, Dr. Korbel has helped countless organizations—both public and private—make informed decisions that maximize their impact. From strategic planning to feasibility studies, she shares how nonprofits can apply research to stretch their resources and better fulfill their missions.

This insightful conversation sheds light on how nonprofits can leverage data to navigate today's challenges, optimize fundraising efforts, and drive meaningful change.

Key Takeaways:

  • Research Fuels Impact – Nonprofits benefit from data-driven decisions just as much as for-profit businesses, particularly in strategic planning and fundraising.
  • Measuring Success Can Be Complex – Unlike for-profit organizations that focus on financial ROI, nonprofits must evaluate mission-driven outcomes, which can be harder to quantify.
  • Stretching Resources is Essential – With limited funding, nonprofits must maximize every dollar, making market research an invaluable tool for effective decision-making.
  • Women in Leadership – Dr. Korbel shares her journey as a female entrepreneur and the importance of mentoring other women in business.
  • The Power of Collaboration – Research and fundraising go hand in hand, and strong partnerships between researchers and nonprofit leaders can enhance long-term sustainability.

Tune in to hear how nonprofits can make smarter, more strategic choices in a world where every decision matters.


Hosted by Jim Eskin of Eskin Fundraising Training, Non-Profit North Stars with Jim Eskin turns the spotlight toward the essential yet often overlooked individuals who provide the true momentum for charitable missions. While major donors rightly receive recognition, this podcast is dedicated to the unsung heroes-the staff members, volunteers, board members, and community advocates whose daily dedication and genuine purpose energize organizations from within. Each conversation explores how these individuals apply their unique gifts to steer their groups in an uplifting direction, ensuring every effort aligns with a noble cause. You’ll hear specific, grounded stories about practical strategies and personal convictions that make a tangible difference in communities, focusing more on sustained impact than on a single transaction. Tuning into this podcast offers a deeper appreciation for the human infrastructure that allows philanthropy to thrive, providing listeners in the business, marketing, and non-profit spheres with relatable insights and authentic inspiration drawn directly from the field. It’s a series that believes the right guidance often comes from those who work quietly behind the scenes, keeping the entire mission pointed true north.
Author: Language: en-us Episodes: 27

Non-Profit North Stars with Jim Eskin
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