Oakland News Today | 2 Min News | The Daily News Now!
Sydney Sweeney’s new ad campaign for prediction market Novig is sparking outrage among female athletes, who say the scantily clad visuals sexualize women in sports — but CEO Jacob Fortinsky insists it’s a creative collaboration meant to highlight their platform, not actual athletics, and that Sweeney, an equity holder, helped shape every visual. Despite backlash from stars like Gracie Kramer and Sofie Fella, Fortinsky claims the response has been overwhelmingly positive — even as critics recall her past ads that ignited similar controversy.
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This is an automated, high-level news summary based on public reporting.
Sources:
https://abc7news.com/story/novig-ceo-says-sydney-sweeney-was-driving-visuals-controversial-sports-betting-commercial/19840659/
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